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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

615 Shopify Fragrances Stores: Stats & Market Data (2026)

615 active Shopify stores fall into the Fragrances segment, with 57 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

67%
Social media
15%
Meta ads
58%
Contact info
Total Stores
615
Active Shopify stores
New (30d)
57
Newly added in the last 30 days
Avg. Products
588
Among 600 stores with catalog data
Avg. Price
$115
Among 589 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

53 26 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

57 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 79 · 13%
10-49 168 · 28%
50-199 169 · 28%
200-999 127 · 21%
1k-4.9k 41 · 7%
5k+ 16 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
76% coverage
Home & Garden
17% coverage
Apparel & Accessories
9% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
2% coverage
Arts & Entertainment
2% coverage
Health
1% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Adult 2 Food & Beverages 2

Among stores with catalog data, the 50-199 product range is most common. The average is 588 products per store. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 275 · 47%
$25-$49 167 · 28%
$50-$99 85 · 14%
$100-$199 36 · 6%
$200-$499 17 · 3%
$500+ 9 · 2%
Store currencies
USD 181 EUR 80 PKR 49 GBP 40 INR 38 AUD 24 CAD 20 AED 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $115 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (64%), Facebook (48%), TikTok (27%).

Instagram
64%
Facebook
48%
TikTok
27%
YouTube
13%
Twitter / X
8%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 67%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (13%), Facebook Pixel (5%).

Google Analytics
38%
Google Tag Manager
13%
Facebook Pixel
5%
Google Ads
3%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Prestige.

Dawn 25% Horizon 8% Prestige 4% Sense 3% Craft 2% Ella 2% Refresh 2% Kalles 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

60 products $13 avg 5 ads
228 products $28 avg 3 ads
Beauty & Cosmetics natural beauty products skin care Upsell.com ‑ ReConvert Upsell
Scentology Pakistan
40 products $14 avg 1 ads
Beauty & Cosmetics perfume store beauty products
305 products $11 avg 1 ads
Beauty & Cosmetics perfumes beauty store
547 products $6 avg 20 ads
Beauty & Cosmetics beauty cosmetics Covet Instagram Feed & Reviews
109 products $7 avg 3 ads
Apparel & Accessories Celebrations & Gifts kids footwear
4,707 products $36 avg 1 ads
Beauty & Cosmetics haircare skincare Bundler ‑ Product Bundles App
12 products $21 avg 27 ads
Beauty & Cosmetics beauty skincare
543 products $39 avg 3 ads
Beauty & Cosmetics perfumes fragrances Loox: Product Reviews App & AI
438 products $2 avg 1 ads
Beauty & Cosmetics cosmetics fragrances
2,363 products $40 avg 8 ads
Beauty & Cosmetics perfumes fragrances
55 products $23 avg 14 ads
Beauty & Cosmetics men shaving Bundler ‑ Product Bundles App LayoutHub ‑ Easy Page Builder

Want the full dataset?

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FAQ

How many Shopify Fragrances stores are there?

We currently track 615 active Shopify stores in the Fragrances segment.

Are Shopify Fragrances stores growing?

Yes. In the last 30 days, 57 new stores were indexed in the Fragrances segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Fragrances stores?

Among stores with pricing data, the average listed price is about $115, with the most common pricing band at Under $25.

What apps are most popular for Shopify Fragrances stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.