398 Shopify General store Stores: Stats & Market Data (2026)
398 active Shopify stores fall into the General store segment, with 55 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 32% maintain social media profiles — Facebook leads — and 18% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
55 new stores were added in the past 30 days (14% of the total), showing steady growth. This is above the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 281 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are Colombia, United States, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Printful: Print on Demand, Hextom: Free Shipping Bar.
Marketing & analytics tools
TikTok Pixel (12%), Facebook Pixel (10%), Google Analytics (9%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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How many Shopify General store stores are there?
We currently track 398 active Shopify stores in the General store segment.
Are Shopify General store stores growing?
Yes. In the last 30 days, 55 new stores were indexed in the General store segment, showing a 14% monthly growth rate.
What is the average product price in Shopify General store stores?
Among stores with pricing data, the average listed price is about $39, with the most common pricing band at $25-$49.
What apps are most popular for Shopify General store stores?
The top apps are Loox: Product Reviews App & AI, Printful: Print on Demand, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (25%), Instagram (20%), TikTok (7%).
About 32% of stores maintain social media profiles and 18% run Meta ads — moderate marketing investment overall. That's 33 percentage points below the Shopify average of 65%.