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Topic
Updated Apr 27, 2026
Shopify

207 Shopify Halloween Stores: Stats & Market Data (2026)

207 active Shopify stores fall into the Halloween segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Arts & Entertainment. 57% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
47%
Contact info
Total Stores
207
Active Shopify stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
1,113
Among 205 stores with catalog data
Avg. Price
$40
Among 201 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 14%
10-49 34 · 17%
50-199 67 · 33%
200-999 41 · 20%
1k-4.9k 22 · 11%
5k+ 13 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
49% coverage
Apparel & Accessories
23% coverage
Arts & Entertainment
23% coverage
Home & Garden
13% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,113 products per store. That's larger than the Shopify average of 446. The strongest country concentrations are United States, Colombia, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 86 · 43%
$25-$49 85 · 42%
$50-$99 20 · 10%
$100-$199 6 · 3%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
USD 130 EUR 25 COP 14 AUD 10 GBP 9 CAD 8 MXN 3 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Loox ‑ Product Reviews App, Hextom: Quick Announcement Bar.

Social media platforms

Instagram (47%), Facebook (43%), TikTok (18%).

Instagram
47%
Facebook
43%
TikTok
18%
YouTube
12%
Twitter / X
11%
Pinterest
10%
LinkedIn
1%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (7%), Google Ads (5%).

Google Analytics
21%
Google Tag Manager
7%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 7% Horizon 5% Spotlight 4% Ella 3% Craft 2% Crave 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,254 products $22 avg
Celebrations & Gifts costumes wigs Covet Instagram Feed & Reviews Loox ‑ Product Reviews App
Cheerful Happiness United States
80 products $37 avg
Toys & Games Home & Garden Celebrations & Gifts gift party
Tienda #11 Colombia
92 products $35 avg
Celebrations & Gifts navidad halloween
4,579 products $34 avg
Apparel & Accessories Toys & Games costumes halloween Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
Haunt Blackcraft United States
6 products $29 avg
Celebrations & Gifts haunted house event tickets Printful: Print on Demand
519 products $4 avg
Celebrations & Gifts halloween cake decorations
54 products $20 avg
Celebrations & Gifts donuts halloween Stamped Reviews & Loyalty
103 products $25 avg
Celebrations & Gifts Arts & Entertainment halloween horror
606 products $35 avg
Apparel & Accessories Arts & Entertainment halloween horror Printful: Print on Demand Upsell & Cross Sell — Selleasy
2,193 products $23 avg
Arts & Entertainment face paint special fx makeup Infinite Product Options Printful: Print on Demand
18 products $26 avg 6 ads
Beauty & Cosmetics Health Celebrations & Gifts wellness supplements
Simplix Technology United States
103 products $32 avg 30 ads
Arts & Entertainment Celebrations & Gifts puzzles gifts Bundler ‑ Product Bundles App

Want the full dataset?

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FAQ

How many Shopify Halloween stores are there?

We currently track 207 active Shopify stores in the Halloween segment.

Are Shopify Halloween stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Halloween segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Halloween stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.

What apps are most popular for Shopify Halloween stores?

The top apps are Printful: Print on Demand, Loox ‑ Product Reviews App, Hextom: Quick Announcement Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.