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Topic
Updated June 8, 2026
Shopify

222 Shopify Halloween Stores: Stats & Market Data (2026)

222 active Shopify stores fall into the Halloween segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Arts & Entertainment, Apparel & Accessories. 58% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

58%
Social media
3%
Meta ads
53%
Contact info
Total Stores
222
Active Shopify stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
1,151
Among 220 stores with catalog data
Avg. Price
$38
Among 215 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

23 11 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

13 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 10%
10-49 39 · 18%
50-199 72 · 33%
200-999 46 · 21%
1k-4.9k 25 · 11%
5k+ 15 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
49% coverage
Arts & Entertainment
23% coverage
Apparel & Accessories
22% coverage
Home & Garden
14% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
2% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,151 products per store. That's larger than the Shopify average of 437. The strongest country concentrations are United States, Colombia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 98 · 46%
$25-$49 86 · 40%
$50-$99 20 · 9%
$100-$199 7 · 3%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
USD 139 EUR 29 COP 12 GBP 10 AUD 9 CAD 9 MXN 5 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (50%), Facebook (43%), TikTok (19%).

Instagram
50%
Facebook
43%
TikTok
19%
YouTube
13%
Pinterest
10%
Twitter / X
10%
LinkedIn
1%

Social media adoption is strong at 58%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (7%), Facebook Pixel (4%).

Google Analytics
25%
Google Tag Manager
7%
Facebook Pixel
4%
Google Ads
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 6% Horizon 5% Spotlight 4% Craft 3% Ella 3% Impulse 3% Refresh 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $26 avg
Books & Literature Celebrations & Gifts souvenirs halloween Klaviyo: Email Marketing & SMS
8 products $10 avg
Celebrations & Gifts halloween funny-mug
41 products $45 avg
Apparel & Accessories streetwear hoodies Gelato: Print on Demand Tapita AI SEO Optimizer, Speed
217 products $24 avg
Apparel & Accessories Arts & Entertainment horror apparel collectibles Gelato: Print on Demand Judge.me Product Reviews App
Lokipawz United States
924 products $23 avg
Celebrations & Gifts gift wrap birthday Blockify Fraud Filter, Blocker Hextom: Free Shipping Bar
2,193 products $23 avg
Arts & Entertainment face paint special fx Infinite Product Options Shopify Inbox
2,193 products $23 avg
Arts & Entertainment face paint special fx makeup Infinite Product Options Shopify Inbox
Sarvda India
796 products $4 avg
Apparel & Accessories Celebrations & Gifts costumes festivals PageFly Landing Page Builder
79 products $20 avg
Celebrations & Gifts easter halloween
Simplix Technology United States
126 products $33 avg 12 ads
Arts & Entertainment Celebrations & Gifts puzzles gifts BM: Country blocker IP blocker Bundler ‑ Product Bundles App
111 products $21 avg
Arts & Entertainment witchcraft craft supplies Shopify Inbox Judge.me Product Reviews App
186 products $12 avg
Celebrations & Gifts dog treats birthday UpPromote Affiliate Marketing AfterShip Email Marketing,SMS

Want the full dataset?

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FAQ

How many Shopify Halloween stores are there?

We currently track 222 active Shopify stores in the Halloween segment.

Are Shopify Halloween stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Halloween segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Halloween stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at Under $25.

What apps are most popular for Shopify Halloween stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.