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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

889 Shopify Intimates Stores: Stats & Market Data (2026)

889 active Shopify stores fall into the Intimates segment, with 116 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 53% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

53%
Social media
15%
Meta ads
46%
Contact info
Total Stores
889
Active Shopify stores
New (30d)
116
Newly added in the last 30 days
Avg. Products
234
Among 779 stores with catalog data
Avg. Price
$65
Among 712 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

112 56 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

116 new stores were added in the past 30 days (13% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 225 · 29%
10-49 252 · 32%
50-199 164 · 21%
200-999 106 · 14%
1k-4.9k 26 · 3%
5k+ 6 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Adult
7% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts 4 Baby & Kids 1 Health 1 Home & Garden 1 Jewelry & Watches 1 Sporting Goods 1 Travel 1 Wedding 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 234 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 166 · 23%
$25-$49 281 · 39%
$50-$99 185 · 26%
$100-$199 48 · 7%
$200-$499 25 · 4%
$500+ 7 · 1%
Store currencies
USD 344 EUR 134 GBP 63 AUD 48 INR 43 CAD 39 PKR 21 COP 16

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (50%), Facebook (31%), TikTok (19%).

Instagram
50%
Facebook
31%
TikTok
19%
YouTube
8%
Twitter / X
6%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 53%, and 15% of stores run Meta ad campaigns. That's 13 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (7%), Facebook Pixel (3%).

Google Analytics
22%
Google Tag Manager
7%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 8% Shrine Pro 5% Spotlight 5% Debut 4% Impulse 3% Prestige 3% Atelier 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

285 products $108 avg 1 ads
Apparel & Accessories Adult lingerie intimates
88 products $10 avg 3 ads
Apparel & Accessories fashion clothing
564 products $53 avg 32 ads
Apparel & Accessories sustainable clothing eco-friendly underwear Loox: Product Reviews App & AI
244 products $68 avg 2 ads
Apparel & Accessories lingerie intimates Free Shipping Bear Poptin Exit Popup Email Pop Up
Lovetobag United States
805 products $113 avg 2 ads
Apparel & Accessories lingerie intimates
125 products $44 avg 2 ads
Apparel & Accessories hip hop clothing mens streetwear Afterpay On‑Site Messaging
Cloud Underwear United States
28 products $33 avg 17 ads
Apparel & Accessories underwear lingerie Peek! ‑ Better Replay & Survey
1,177 products $100 avg 1 ads
Apparel & Accessories women's fashion ladies clothing
314 products $21 avg 6 ads
Adult lingerie store intimates Hextom: Countdown Timer Bar
tendare Hungary
19 products $53 avg 46 ads
Apparel & Accessories clothing fashion Bundler ‑ Product Bundles App
mimini Pakistan
9 products $7 avg 2 ads
Apparel & Accessories lingerie intimates
8 products $30 avg 14 ads
Apparel & Accessories fashion clothing

Want the full dataset?

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FAQ

How many Shopify Intimates stores are there?

We currently track 889 active Shopify stores in the Intimates segment.

Are Shopify Intimates stores growing?

Yes. In the last 30 days, 116 new stores were indexed in the Intimates segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Intimates stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Intimates stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.