165 Shopify Makeup essentials Stores: Stats & Market Data (2026)
165 active Shopify stores fall into the Makeup essentials segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 67% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
10 new stores were added in the past 30 days (6% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 360 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (10%), Google Ads (8%).
Popular themes
The most used are Dawn, Sense, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Hextom: WhatsApp, SMS & Push
Weglot: AI & Human Translate
Avada AI SEO Image Optimizer
UpPromote Affiliate Marketing
Avada AI SEO Image Optimizer
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
Pop Convert ‑ Pop Ups, Banners
Seal Subscriptions App
Conversion Bear Trust Badges
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Start Free TrialFAQ
How many Shopify Makeup essentials stores are there?
We currently track 165 active Shopify stores in the Makeup essentials segment.
Are Shopify Makeup essentials stores growing?
Yes. In the last 30 days, 10 new stores were indexed in the Makeup essentials segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Makeup essentials stores?
Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.
What apps are most popular for Shopify Makeup essentials stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (50%), TikTok (25%).
Social media adoption is strong at 67%, and 25% of stores run Meta ad campaigns.