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Topic
Updated Apr 6, 2026
Shopify

116 Shopify Menstrual underwear Stores: Stats & Market Data (2026)

116 active Shopify stores fall into the Menstrual underwear segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 72% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

72%
Social media
15%
Meta ads
63%
Contact info
Total Stores
116
Active Shopify stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
48
Among 112 stores with catalog data
Avg. Price
$45
Among 112 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 31 · 28%
10-49 46 · 41%
50-199 33 · 29%
200-999 1 · 1%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
67% coverage
Adult
30% coverage
Beauty & Cosmetics
4% coverage
Health
3% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 48 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are France, India, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 16%
$25-$49 56 · 50%
$50-$99 35 · 31%
$100-$199 3 · 3%
Store currencies
EUR 64 CAD 6 MXN 6 USD 6 GBP 4 AUD 3 CHF 3 CLP 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (69%), Facebook (60%), TikTok (33%).

Instagram
69%
Facebook
60%
TikTok
33%
YouTube
21%
LinkedIn
7%
Twitter / X
2%
Pinterest
1%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 15% run Meta ads. That's 7 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (53%), Google Tag Manager (26%), Google Ads (11%).

Google Analytics
53%
Google Tag Manager
26%
Google Ads
11%
TikTok Pixel
7%
Facebook Pixel
6%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 22% Horizon 8% Sense 8% Debut 4% Shrine Pro 3% Story Theme 3% Broadcast 3% Debutify 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

135 products $45 avg 188 ads
Apparel & Accessories menstrual underwear period panties Covet Instagram Feed & Reviews Seers Ai GDPR Cookie Banner
8 products $73 avg
Adult menstrual underwear menstrual products Printful: Print on Demand
54 products $52 avg
Adult menstrual underwear reusable menstrual panties
13 products $47 avg 7 ads
Apparel & Accessories period underwear leak proof underwear Bundler ‑ Product Bundles App
29 products $53 avg
Apparel & Accessories menstrual underwear eco-friendly cotton Loox: Product Reviews App & AI Brevo PushOwl: Email,Push,SMS
17 products $41 avg
Apparel & Accessories menstrual underwear suisse AfterShip Email Marketing,SMS Loox: Product Reviews App & AI
65 products $34 avg
Adult menstrual underwear women's hygiene Bundler ‑ Product Bundles App
6 products $18 avg
Apparel & Accessories menstrual underwear period panties Avada AI SEO Image Optimizer Loox: Product Reviews App & AI
31 products $28 avg
Apparel & Accessories menstrual underwear women's underwear
16 products $43 avg
Apparel & Accessories menstrual underwear period underwear
Lunã Netherlands
42 products $46 avg 5 ads
Apparel & Accessories period underwear menstrual underwear Loox: Product Reviews App & AI
Luna Underwear Switzerland
7 products $48 avg
Apparel & Accessories menstrual underwear period panties Hextom: Countdown Timer Bar

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FAQ

How many Shopify Menstrual underwear stores are there?

We currently track 116 active Shopify stores in the Menstrual underwear segment.

Are Shopify Menstrual underwear stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Menstrual underwear segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Menstrual underwear stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Menstrual underwear stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.