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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

79 Shopify Millinery Stores: Stats & Market Data (2026)

79 active Shopify stores fall into the Millinery segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $200-$499 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 75% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

75%
Social media
0%
Meta ads
59%
Contact info
Total Stores
79
Active Shopify stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
152
Among 78 stores with catalog data
Avg. Price
$271
Among 77 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 6%
10-49 20 · 26%
50-199 34 · 44%
200-999 18 · 23%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
91% coverage
Arts & Entertainment
6% coverage
Celebrations & Gifts
5% coverage
Education & Courses
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 152 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are Australia, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

$25-$49 1 · 1%
$50-$99 16 · 21%
$100-$199 18 · 23%
$200-$499 35 · 45%
$500+ 7 · 9%
Store currencies
AUD 30 GBP 22 USD 18 EUR 6 CAD 1 COP 1 HKD 1

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $271. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Seers Ai GDPR Cookie Banner, UpPromote Affiliate Marketing.

Social media platforms

Instagram (67%), Facebook (59%), Pinterest (13%).

Instagram
67%
Facebook
59%
Pinterest
13%
YouTube
13%
Twitter / X
11%
TikTok
10%
LinkedIn
1%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 0% run Meta ads. That's 10 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (37%), Facebook Pixel (3%), Google Tag Manager (3%).

Google Analytics
37%
Facebook Pixel
3%
Google Tag Manager
3%
Google Ads
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Brooklyn.

Dawn 23% Debut 19% Brooklyn 9% Craft 5% Impulse 4% Pipeline 4% Mr Parker 3% Studio 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

400 products $1511 avg
Apparel & Accessories hats headwear
43 products $51 avg
Apparel & Accessories millinery fashion headpieces O: Chat buttons & Contact Form
52 products $934 avg
Apparel & Accessories fashion accessories hats Klaviyo: Email Marketing & SMS
13 products $406 avg
Apparel & Accessories hat shop millinery
93 products $179 avg
Arts & Entertainment hat headband
290 products $449 avg
Apparel & Accessories custom hats millinery
Binata Millinery United States
320 products $246 avg
Apparel & Accessories Antiques & Collectibles hats vintage
58 products $424 avg
Apparel & Accessories handmade hats millinery
99 products $375 avg
Apparel & Accessories millinery hats
243 products $255 avg
Apparel & Accessories millinery hats
101 products $190 avg
Apparel & Accessories Arts & Entertainment millinery headwear Privy ‑ Email, SMS & Pop Ups
377 products $56 avg
Apparel & Accessories hats fashion accessories

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FAQ

How many Shopify Millinery stores are there?

We currently track 79 active Shopify stores in the Millinery segment.

Are Shopify Millinery stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Millinery segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Millinery stores?

Among stores with pricing data, the average listed price is about $271, with the most common pricing band at $200-$499.

What apps are most popular for Shopify Millinery stores?

The top apps are Klaviyo: Email Marketing & SMS, Seers Ai GDPR Cookie Banner, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.