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Topic
Updated May 4, 2026
Shopify

97 Shopify Novelty mugs Stores: Stats & Market Data (2026)

97 active Shopify stores fall into the Novelty mugs segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Celebrations & Gifts. 51% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

51%
Social media
3%
Meta ads
30%
Contact info
Total Stores
97
Active Shopify stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
321
Among 97 stores with catalog data
Avg. Price
$28
Among 97 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

52 new stores were added in the past 30 days — 54% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 5%
10-49 35 · 36%
50-199 35 · 36%
200-999 18 · 19%
1k-4.9k 3 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
70% coverage
Home & Garden
46% coverage
Celebrations & Gifts
27% coverage
Arts & Entertainment
7% coverage
Books & Literature
6% coverage
Office Supplies
6% coverage
Food & Beverages
5% coverage
Toys & Games
4% coverage
Jewelry & Watches
3% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 321 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, Korea (the Republic of).

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 33 · 34%
$25-$49 62 · 64%
$50-$99 2 · 2%
Store currencies
USD 63 GBP 12 EUR 11 CAD 5 AUD 3 BRL 1 DKK 1 ZAR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Printful: Print on Demand, Gelato: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (45%), Facebook (39%), TikTok (21%).

Instagram
45%
Facebook
39%
TikTok
21%
YouTube
10%
Pinterest
6%
Twitter / X
6%
LinkedIn
1%

Social media adoption is strong at 51%, and 3% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (2%), Google Tag Manager (2%).

Google Analytics
27%
Facebook Pixel
2%
Google Tag Manager
2%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 44% Horizon 6% Debut 5% Craft 3% Minimal 3% Spotlight 3% Studio 3% Impulse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

93 products $18 avg
Celebrations & Gifts Apparel & Accessories funny gifts novelty mugs UpPromote Affiliate Marketing Gelato: Print on Demand
489 products $33 avg
Apparel & Accessories Books & Literature Home & Garden funny t-shirts author merchandise Klaviyo: Email Marketing & SMS
She's Sarcastic United States
820 products $35 avg
Apparel & Accessories Home & Garden sarcastic t-shirts funny graphic tees Printful: Print on Demand
289 products $12 avg
Celebrations & Gifts unique gift ideas novelty mugs
Slapped Ham Store United States
67 products $30 avg
Apparel & Accessories Celebrations & Gifts slapped ham merch creepy clothing
37 products $26 avg 12 ads
Apparel & Accessories funny t-shirts graphic hoodies
66 products $14 avg
Celebrations & Gifts british tv gifts novelty mugs
66 products $37 avg
Apparel & Accessories Toys & Games funny t-shirts graphic tees Conversion Bear Trust Badges
709 products $23 avg
Home & Garden funny mugs novelty mugs
modtee.shop United States
20 products $23 avg
Apparel & Accessories custom mugs gift shop
65 products $28 avg
Books & Literature Apparel & Accessories book store gifts for readers Klaviyo: Email Marketing & SMS PC ‑ Custom Product Options
12 products $17 avg
Home & Garden personalised mugs custom mugs

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FAQ

How many Shopify Novelty mugs stores are there?

We currently track 97 active Shopify stores in the Novelty mugs segment.

Are Shopify Novelty mugs stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Novelty mugs segment, showing a 54% monthly growth rate.

What is the average product price in Shopify Novelty mugs stores?

Among stores with pricing data, the average listed price is about $28, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Novelty mugs stores?

The top apps are Printful: Print on Demand, Gelato: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.