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Topic
Updated Apr 6, 2026
Shopify

181 Shopify Pilates Stores: Stats & Market Data (2026)

181 active Shopify stores fall into the Pilates segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Health. 67% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
56%
Contact info
Total Stores
181
Active Shopify stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
71
Among 160 stores with catalog data
Avg. Price
$173
Among 156 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 44%
10-49 51 · 32%
50-199 28 · 18%
200-999 9 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
24% coverage
Arts & Entertainment
21% coverage
Health
20% coverage
Education & Courses
12% coverage
Beauty & Cosmetics
6% coverage
Home & Garden
4% coverage
Sporting Goods
3% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 71 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 33 · 21%
$25-$49 40 · 26%
$50-$99 48 · 31%
$100-$199 17 · 11%
$200-$499 5 · 3%
$500+ 13 · 8%
Store currencies
USD 72 EUR 33 AUD 22 GBP 19 CAD 8 NZD 4 AED 3 PLN 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $173. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (39%), TikTok (22%).

Instagram
64%
Facebook
39%
TikTok
22%
YouTube
13%
Pinterest
6%
Twitter / X
5%
LinkedIn
2%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (9%), Google Ads (6%).

Google Analytics
35%
Google Tag Manager
9%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 10% Debut 6% Atelier 3% Shrine Pro 3% Spotlight 3% Craft 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

tynora Germany
41 products $40 avg 1 ads
Health fitness training
5 products $47 avg 6 ads
Health pilates exercise equipment UpPromote Affiliate Marketing
10 products $58 avg
Health Arts & Entertainment yoga class sound healing
41 products $32 avg
Apparel & Accessories yoga pilates
103 products $36 avg
Apparel & Accessories activewear yoga UpPromote Affiliate Marketing Loox: Product Reviews App & AI
47 products $66 avg
Apparel & Accessories yoga pilates
128 products $30 avg
Home & Garden yoga pilates
Ivy Community Switzerland
22 products $51 avg
Education & Courses pilates bakery
16 products $1039 avg
Education & Courses Celebrations & Gifts wellness retreats
8 products $99 avg
Health personal training pilates
15 products $827 avg
Sporting Goods pilates home fitness
16 products $43 avg
Arts & Entertainment pilates exercise equipment Bundle Bear ‑ Volume Discounts Loox: Product Reviews App & AI

Want the full dataset?

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FAQ

How many Shopify Pilates stores are there?

We currently track 181 active Shopify stores in the Pilates segment.

Are Shopify Pilates stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Pilates segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Pilates stores?

Among stores with pricing data, the average listed price is about $173, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Pilates stores?

The top apps are Loox: Product Reviews App & AI, UpPromote Affiliate Marketing, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.