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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

373 Shopify Planners Stores: Stats & Market Data (2026)

373 active Shopify stores fall into the Planners segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 81% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

81%
Social media
8%
Meta ads
54%
Contact info
Total Stores
373
Active Shopify stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
243
Among 372 stores with catalog data
Avg. Price
$28
Among 367 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 70 · 19%
10-49 119 · 32%
50-199 101 · 27%
200-999 65 · 17%
1k-4.9k 14 · 4%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
53% coverage
Arts & Entertainment
24% coverage
Books & Literature
8% coverage
Education & Courses
8% coverage
Celebrations & Gifts
5% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Business & Industrial
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 243 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 249 · 68%
$25-$49 93 · 25%
$50-$99 20 · 5%
$100-$199 1 · 0%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
USD 193 GBP 39 EUR 35 INR 30 AUD 23 CAD 15 CLP 6 EGP 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $28 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI.

Social media platforms

Instagram (77%), Facebook (54%), TikTok (30%).

Instagram
77%
Facebook
54%
TikTok
30%
Pinterest
21%
YouTube
20%
Twitter / X
9%
LinkedIn
4%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 8% run Meta ads. That's 15 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (7%), Google Ads (5%).

Google Analytics
49%
Google Tag Manager
7%
Google Ads
5%
Facebook Pixel
4%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 4% Impulse 4% Craft 3% Studio 3% Prestige 3% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

116 products $23 avg 25 ads
Office Supplies planners notebooks Preorder Now Presale Timesact
331 products $57 avg 1 ads
Office Supplies notebooks planners Judge.me Checkout Comments
224 products $5 avg 5 ads
Arts & Entertainment notebooks diaries
357 products $21 avg 1 ads
Office Supplies planners calendars
The Dailee United States
118 products $23 avg 2 ads
Home & Garden organization planners Bundler ‑ Product Bundles App Rebuy Personalization Engine
24 products $15 avg 649 ads
Office Supplies notebooks planners
8 products $14 avg
Office Supplies journals planners
109 products $32 avg
Apparel & Accessories Arts & Entertainment Celebrations & Gifts home decor planners Klaviyo: Email Marketing & SMS Loox: Product Reviews App & AI
17 products $3 avg
Office Supplies agendas calendars
78 products $37 avg
Office Supplies journals planners Printful: Print on Demand
Eterna Goods United States
42 products $13 avg
Office Supplies journals planners

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FAQ

How many Shopify Planners stores are there?

We currently track 373 active Shopify stores in the Planners segment.

Are Shopify Planners stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Planners segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Planners stores?

Among stores with pricing data, the average listed price is about $28, with the most common pricing band at Under $25.

What apps are most popular for Shopify Planners stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.