320 Shopify Publishing Stores: Stats & Market Data (2026)
320 active Shopify stores fall into the Publishing segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 65% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
23 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Office Supplies 1 Software 1Among stores with catalog data, the 50-199 product range is most common. The average is 600 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.
Marketing & analytics tools
Google Analytics (28%), Google Tag Manager (9%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Spotlight.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Junip Product Reviews App & AI
SK Contact Form Builder
Shopify Inbox
Judge.me Product Reviews App
Judge.me Product Reviews App
Translate store ‑ GTranslate
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Publishing stores are there?
We currently track 320 active Shopify stores in the Publishing segment.
Are Shopify Publishing stores growing?
Yes. In the last 30 days, 23 new stores were indexed in the Publishing segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Publishing stores?
Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.
What apps are most popular for Shopify Publishing stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (51%), Twitter / X (26%).
Social media adoption is strong at 65%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 58%.