380 Shopify Subscription Stores: Stats & Market Data (2026)
380 active Shopify stores fall into the Subscription segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Arts & Entertainment. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
10 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 96 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Recharge Subscriptions App, Seal Subscriptions App, Printful: Print on Demand.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (12%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Seal Subscriptions App
Printful: Print on Demand
Rebuy Personalization Engine
Smile: Loyalty Program Rewards
Recharge Subscriptions App
Recharge Subscriptions App
Seal Subscriptions App
Recharge Subscriptions App
Seal Subscriptions App
Hulk Contact Form Builder
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Subscription stores are there?
We currently track 380 active Shopify stores in the Subscription segment.
Are Shopify Subscription stores growing?
Yes. In the last 30 days, 10 new stores were indexed in the Subscription segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Subscription stores?
Among stores with pricing data, the average listed price is about $90, with the most common pricing band at Under $25.
What apps are most popular for Shopify Subscription stores?
The top apps are Recharge Subscriptions App, Seal Subscriptions App, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (51%), YouTube (20%).
Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns.