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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

6,760 Shopify Gift card Stores: Stats & Market Data (2026)

6,760 active Shopify stores fall into the Gift card segment, with 452 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Food & Beverages. 78% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

78%
Social media
7%
Meta ads
55%
Contact info
Total Stores
6,760
Active Shopify stores
New (30d)
452
Newly added in the last 30 days
Avg. Products
79
Among 6,731 stores with catalog data
Avg. Price
$111
Among 6,746 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

446 223 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

452 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,338 · 20%
10-49 3,142 · 47%
50-199 1,895 · 28%
200-999 307 · 5%
1k-4.9k 43 · 1%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
36% coverage
Apparel & Accessories
22% coverage
Food & Beverages
16% coverage
Beauty & Cosmetics
9% coverage
Home & Garden
8% coverage
Arts & Entertainment
6% coverage
Jewelry & Watches
6% coverage
Health
2% coverage
Toys & Games
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 79 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,610 · 24%
$25-$49 2,185 · 32%
$50-$99 1,464 · 22%
$100-$199 848 · 13%
$200-$499 439 · 7%
$500+ 200 · 3%
Store currencies
USD 3,694 EUR 835 AUD 549 GBP 547 CAD 475 NZD 99 ZAR 63 INR 51

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $111 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (74%), Facebook (61%), TikTok (20%).

Instagram
74%
Facebook
61%
TikTok
20%
YouTube
16%
Twitter / X
14%
Pinterest
11%
LinkedIn
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 7% run Meta ads. That's 17 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 18% Debut 11% Prestige 3% Craft 3% Brooklyn 2% Impulse 2% Horizon 2% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $58 avg 5 ads
Celebrations & Gifts custom gift personalized phone case Infinite Product Options
91 products $65 avg 1 ads
Apparel & Accessories women's hats fashion hats
355 products $41 avg 5 ads
Apparel & Accessories socks gift card
54 products $39 avg 2 ads
Food & Beverages matcha tea green tea powder
89 products $53 avg 2 ads
76 products $349 avg 1 ads
42 products $120 avg 11 ads
Celebrations & Gifts american flags patriotic decor UpPromote Affiliate Marketing Loox ‑ Product Reviews App
144 products $66 avg 8 ads
Home & Garden home decor garden tools
32 products $144 avg 41 ads
Apparel & Accessories sunglasses optical Klaviyo: Email Marketing & SMS
47 products $80 avg 1 ads
Apparel & Accessories denim jeans woven pants
124 products $41 avg 3 ads
Celebrations & Gifts Food & Beverages gift card ceremonial cacao Omnisend Email Marketing & SMS Hextom: Quick Announcement Bar
110 products $30 avg 5 ads
Animals & Pet Supplies Food & Beverages dog treats beef jerky Rebuy Personalization Engine

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FAQ

How many Shopify Gift card stores are there?

We currently track 6,760 active Shopify stores in the Gift card segment.

Are Shopify Gift card stores growing?

Yes. In the last 30 days, 452 new stores were indexed in the Gift card segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Gift card stores?

Among stores with pricing data, the average listed price is about $111, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Gift card stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.