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Topic
Updated Apr 6, 2026
Shopify

4,629 Shopify Sustainable fashion Stores: Stats & Market Data (2026)

4,629 active Shopify stores fall into the Sustainable fashion segment, with 125 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 86% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

86%
Social media
9%
Meta ads
59%
Contact info
Total Stores
4,629
Active Shopify stores
New (30d)
125
Newly added in the last 30 days
Avg. Products
299
Among 4,521 stores with catalog data
Avg. Price
$133
Among 4,480 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

125 62 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

125 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 338 · 7%
10-49 1,478 · 33%
50-199 1,605 · 36%
200-999 888 · 20%
1k-4.9k 177 · 4%
5k+ 35 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
2% coverage
Jewelry & Watches
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids 21 Books & Literature 9 Adult 4 Animals & Pet Supplies 4

Among stores with catalog data, the 50-199 product range is most common. The average is 299 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 340 · 8%
$25-$49 971 · 22%
$50-$99 1,370 · 31%
$100-$199 1,030 · 23%
$200-$499 631 · 14%
$500+ 138 · 3%
Store currencies
USD 1,369 EUR 1,286 GBP 472 INR 325 AUD 301 CAD 180 CHF 93 NZD 58

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $133. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Printful: Print on Demand.

Social media platforms

Instagram (84%), Facebook (57%), TikTok (24%).

Instagram
84%
Facebook
57%
TikTok
24%
YouTube
15%
Pinterest
12%
Twitter / X
8%
LinkedIn
6%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 9% run Meta ads. That's 21 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (52%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
52%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 24% Prestige 7% Debut 4% Impulse 3% Symmetry 3% Broadcast 3% Craft 3% Horizon 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

30 products $275 avg 4 ads
Apparel & Accessories men's clothing outerwear Timex Low Stock Counter Timer
454 products $30 avg 559 ads
Apparel & Accessories bamboo clothing sustainable fashion
633 products $60 avg 2 ads
Apparel & Accessories sustainable fashion slow fashion Klaviyo: Email Marketing & SMS Loox: Product Reviews App & AI
192 products $194 avg 2 ads
Apparel & Accessories fashion clothing
241 products $37 avg 8 ads
Apparel & Accessories linen-inspired tartan Lucky Orange Heatmaps & Replay
352 products $37 avg 1 ads
Apparel & Accessories vintage clothing sustainable fashion Hextom: Free Shipping Bar
125 products $71 avg 7 ads
Apparel & Accessories sustainable fashion ethical clothing Hextom: Quick Announcement Bar
226 products $64 avg 5 ads
Apparel & Accessories activewear leisurewear
34 products $253 avg 1 ads
Apparel & Accessories contemporary fashion handmade lace
526 products $49 avg 2 ads
Apparel & Accessories bio t-shirts ethical clothing MP Size Chart & Size Guide Tabs Studio
15 products $68 avg 4 ads
Apparel & Accessories sustainable fashion natural materials
51 products $378 avg 1 ads
Apparel & Accessories luxury fashion british designer Hextom: Quick Announcement Bar Tabs Studio

Want the full dataset?

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FAQ

How many Shopify Sustainable fashion stores are there?

We currently track 4,629 active Shopify stores in the Sustainable fashion segment.

Are Shopify Sustainable fashion stores growing?

Yes. In the last 30 days, 125 new stores were indexed in the Sustainable fashion segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Sustainable fashion stores?

Among stores with pricing data, the average listed price is about $133, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Sustainable fashion stores?

The top apps are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.