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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

663 Shopify Ethical clothing Stores: Stats & Market Data (2026)

663 active Shopify stores fall into the Ethical clothing segment, with 143 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Celebrations & Gifts. 84% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

84%
Social media
11%
Meta ads
59%
Contact info
Total Stores
663
Active Shopify stores
New (30d)
143
Newly added in the last 30 days
Avg. Products
324
Among 648 stores with catalog data
Avg. Price
$112
Among 647 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

94 47 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

143 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 6%
10-49 192 · 30%
50-199 226 · 35%
200-999 160 · 25%
1k-4.9k 29 · 4%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
4% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Arts & Entertainment 2 Books & Literature 2 Adult 1 Animals & Pet Supplies 1 Food & Beverages 1

Among stores with catalog data, the 50-199 product range is most common. The average is 324 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 45 · 7%
$25-$49 155 · 24%
$50-$99 196 · 30%
$100-$199 168 · 26%
$200-$499 71 · 11%
$500+ 12 · 2%
Store currencies
USD 180 EUR 144 GBP 99 AUD 89 INR 47 CAD 32 CHF 13 NZD 9

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $112. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (81%), Facebook (63%), TikTok (20%).

Instagram
81%
Facebook
63%
TikTok
20%
YouTube
16%
Pinterest
14%
Twitter / X
9%
LinkedIn
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 11% run Meta ads. That's 25 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (52%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
52%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 19% Prestige 7% Debut 5% Impulse 4% Symmetry 4% Horizon 3% Broadcast 3% Pipeline 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

62 products $113 avg 11 ads
Apparel & Accessories sustainable fashion ethical clothing UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
311 products $54 avg 7 ads
Apparel & Accessories modest sportswear ethical clothing Kiwi Size Chart & Recommender
37 products $56 avg 1 ads
Apparel & Accessories sustainable fashion handmade accessories UpPromote Affiliate Marketing MP Size Chart & Size Guide
129 products $73 avg 10 ads
Apparel & Accessories sustainable fashion ethical clothing Hextom: Quick Announcement Bar
40 products $26 avg 3 ads
Apparel & Accessories ethical clothing fun fashion Avada Boost Sales Trust Badges Bundler ‑ Product Bundles App
Duende Poland
54 products $153 avg 2 ads
Apparel & Accessories ethical clothing natural fabrics Klaviyo: Email Marketing & SMS
9 products $78 avg 1 ads
Apparel & Accessories ethical clothing hand-dyed Hextom: Free Shipping Bar Stamped Reviews & Loyalty
19 products $44 avg 491 ads
Apparel & Accessories organic t-shirts hemp t-shirts Richpanel: AI Customer Support Klaviyo: Email Marketing & SMS
23 products $79 avg 18 ads
Apparel & Accessories sustainable fashion ethical clothing Loox ‑ Product Reviews App Trustpilot Reviews
21 products $288 avg 1 ads
Apparel & Accessories luxury clothing sustainable fashion Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
Wear The Peace United States
429 products $34 avg 8 ads
Apparel & Accessories Celebrations & Gifts Home & Garden ethical clothing humanitarian cause Afterpay On‑Site Messaging Attentive: AI‑led Email &SMS
Unne – UNNE LLC United States
47 products $173 avg 1 ads
Apparel & Accessories sustainable fashion ethical clothing Hotjar Install

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FAQ

How many Shopify Ethical clothing stores are there?

We currently track 663 active Shopify stores in the Ethical clothing segment.

Are Shopify Ethical clothing stores growing?

Yes. In the last 30 days, 143 new stores were indexed in the Ethical clothing segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Ethical clothing stores?

Among stores with pricing data, the average listed price is about $112, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Ethical clothing stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.