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Updated July 13, 2026
Shopify

6,586 Shopify Sustainable Fashion Stores: Stats & Market Data (2026)

6,586 active Shopify stores fall into the Sustainable Fashion segment, with 155 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 84% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

84%
Social media
9%
Meta ads
55%
Contact info
Total Stores
6,586
Active Shopify stores
New (30d)
155
Newly added in the last 30 days
Avg. Products
283
Among 6,479 stores with catalog data
Avg. Price
$125
Among 6,467 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

415 207 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

155 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 412 · 6%
10-49 2,133 · 33%
50-199 2,421 · 37%
200-999 1,229 · 19%
1k-4.9k 240 · 4%
5k+ 44 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
2% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Antiques & Collectibles 28 Books & Literature 12 Adult 8 Animals & Pet Supplies 5

Among stores with catalog data, the 50-199 product range is most common. The average is 283 products per store. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 521 · 8%
$25-$49 1,518 · 23%
$50-$99 1,968 · 30%
$100-$199 1,441 · 22%
$200-$499 860 · 13%
$500+ 159 · 2%
Store currencies
USD 1,898 EUR 1,845 GBP 686 AUD 463 INR 415 CAD 304 CHF 121 NZD 76

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $125. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (82%), Facebook (55%), TikTok (23%).

Instagram
82%
Facebook
55%
TikTok
23%
YouTube
13%
Pinterest
12%
Twitter / X
8%
LinkedIn
6%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 9% run Meta ads. That's 29 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
50%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 24% Prestige 7% Debut 4% Horizon 3% Impulse 3% Symmetry 3% Craft 3% Broadcast 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

792 products $41 avg 102 ads
Apparel & Accessories Women's Clothing Sustainable Fashion Google Ads Pixel by Nabu Avada AI SEO Image Optimizer
fredric Australia
31 products $146 avg 1 ads
Apparel & Accessories Sustainable Fashion Women's Clothing Afterpay On‑Site Messaging
463 products $167 avg 2 ads
Apparel & Accessories Sustainable Fashion UpPromote Affiliate Marketing SEOWILL ‑ 404 Link Redirect
IHF STUDIO United States
294 products $732 avg 4 ads
Apparel & Accessories Sustainable Fashion UpPromote Affiliate Marketing TA Banner Slider, Sales Pop up
36 products $150 avg 1 ads
Apparel & Accessories Sustainable Fashion Afterpay On‑Site Messaging Blockify Fraud Filter, Blocker
54 products $263 avg 1 ads
Apparel & Accessories Sustainable Fashion Bundler ‑ Product Bundles App Trustpilot Reviews
128 products $26 avg 4 ads
Apparel & Accessories Sustainable Fashion Women's Clothing Vitals: Reviews, Bundles & 40+
689 products $84 avg 2 ads
Apparel & Accessories Jewelry & Watches Jewelry Sustainable Fashion Avada AI SEO Image Optimizer Blockify Fraud Filter, Blocker
72 products $27 avg 4 ads
Apparel & Accessories Sustainable Fashion CK: Abandoned cart on WhatsApp Judge.me Product Reviews App
341 products $24 avg 5 ads
Apparel & Accessories Sustainable Fashion Shopify Inbox Judge.me Product Reviews App
412 products $105 avg 2 ads
Apparel & Accessories Sustainable Fashion CK: Abandoned cart on WhatsApp Chaty Chat Buttons & WhatsApp
1,936 products $62 avg 1 ads
Apparel & Accessories Women's Clothing Sustainable Fashion Blockify Fraud Filter, Blocker Shopify Inbox

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FAQ

How many Shopify Sustainable Fashion stores are there?

We currently track 6,586 active Shopify stores in the Sustainable Fashion segment.

Are Shopify Sustainable Fashion stores growing?

Yes. In the last 30 days, 155 new stores were indexed in the Sustainable Fashion segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Sustainable Fashion stores?

Among stores with pricing data, the average listed price is about $125, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Sustainable Fashion stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.