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Updated June 8, 2026
Shopify

5,711 Shopify Sustainable fashion Stores: Stats & Market Data (2026)

5,711 active Shopify stores fall into the Sustainable fashion segment, with 629 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Jewelry & Watches. 85% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

85%
Social media
8%
Meta ads
58%
Contact info
Total Stores
5,711
Active Shopify stores
New (30d)
629
Newly added in the last 30 days
Avg. Products
301
Among 5,619 stores with catalog data
Avg. Price
$135
Among 5,599 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

727 363 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

629 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 331 · 6%
10-49 1,808 · 32%
50-199 2,079 · 37%
200-999 1,131 · 20%
1k-4.9k 225 · 4%
5k+ 45 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
2% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Books & Literature 12 Animals & Pet Supplies 6 Toys & Games 5

Among stores with catalog data, the 50-199 product range is most common. The average is 301 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 409 · 7%
$25-$49 1,228 · 22%
$50-$99 1,695 · 30%
$100-$199 1,287 · 23%
$200-$499 805 · 14%
$500+ 175 · 3%
Store currencies
USD 1,642 EUR 1,625 GBP 616 INR 386 AUD 366 CAD 217 CHF 112 NZD 72

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $135. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (83%), Facebook (55%), TikTok (23%).

Instagram
83%
Facebook
55%
TikTok
23%
YouTube
15%
Pinterest
12%
Twitter / X
8%
LinkedIn
6%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 8% run Meta ads. That's 26 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
50%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 24% Prestige 7% Debut 3% Impulse 3% Horizon 3% Symmetry 3% Broadcast 3% Craft 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

IGEN Denmark
110 products $49 avg 1 ads
Apparel & Accessories sustainable fashion eco-friendly accessories FBP: Fast Bundle & Upsell App Klaviyo: Email Marketing & SMS
76 products $37 avg 1 ads
Apparel & Accessories handwoven dresses sustainable fashion GSC Instagram Feed, Instafeed Judge.me Product Reviews App
210 products $209 avg 8 ads
Apparel & Accessories sustainable fashion ethical clothing Fera Product Reviews App Shopify Inbox
WAIMARI RESORTWEAR United States
290 products $323 avg 2 ads
Apparel & Accessories resort wear handmade clothing Geolocation Redirects Geo:Pro Hulk Contact Form Builder
730 products $98 avg 1 ads
Apparel & Accessories sustainable fashion organic clothing 404/301 SC Easy URL Redirects
662 products $308 avg 3 ads
Apparel & Accessories luxury clothing sustainable fashion Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS
267 products $430 avg 1 ads
Apparel & Accessories fashion women's clothing Complianz Consent EG Auto Add to Cart Free Gift
276 products $459 avg 34 ads
Apparel & Accessories sustainable fashion natural materials Klaviyo: Email Marketing & SMS Warnify Pro Warnings
Là Fuori United States
233 products $1075 avg 3 ads
Apparel & Accessories sustainable fashion luxury clothing Afterpay On‑Site Messaging Currency Converter Bear
3,354 products $74 avg 4 ads
Apparel & Accessories recycled clothing sustainable fashion BEAST Currency Converter
276 products $83 avg 9 ads
Apparel & Accessories sustainable fashion khadi clothing BM: Country blocker IP blocker Lucky Orange Heatmaps & Replay
Unpacka United States
752 products $68 avg 3 ads
Apparel & Accessories sustainable fashion thrifted clothing Complianz Consent

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FAQ

How many Shopify Sustainable fashion stores are there?

We currently track 5,711 active Shopify stores in the Sustainable fashion segment.

Are Shopify Sustainable fashion stores growing?

Yes. In the last 30 days, 629 new stores were indexed in the Sustainable fashion segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Sustainable fashion stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Sustainable fashion stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.