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Topic
Updated June 8, 2026
Shopify

418 Shopify Eco-friendly fashion Stores: Stats & Market Data (2026)

418 active Shopify stores fall into the Eco-friendly fashion segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 82% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

82%
Social media
7%
Meta ads
56%
Contact info
Total Stores
418
Active Shopify stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
240
Among 412 stores with catalog data
Avg. Price
$90
Among 414 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

28 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 7%
10-49 139 · 34%
50-199 153 · 37%
200-999 80 · 19%
1k-4.9k 7 · 2%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
2% coverage
Arts & Entertainment
2% coverage
Antiques & Collectibles 2 Celebrations & Gifts 2 Jewelry & Watches 2 Animals & Pet Supplies 1 Beauty & Cosmetics 1 Education & Courses 1 Food & Beverages 1 Sporting Goods 1

Among stores with catalog data, the 50-199 product range is most common. The average is 240 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 50 · 12%
$25-$49 131 · 32%
$50-$99 126 · 30%
$100-$199 71 · 17%
$200-$499 32 · 8%
$500+ 4 · 1%
Store currencies
USD 141 EUR 111 GBP 37 INR 29 AUD 26 CAD 21 CHF 8 JPY 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $90 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (80%), Facebook (58%), TikTok (22%).

Instagram
80%
Facebook
58%
TikTok
22%
YouTube
14%
Twitter / X
10%
Pinterest
10%
LinkedIn
6%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 7% run Meta ads. That's 23 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (14%), Google Ads (3%).

Google Analytics
48%
Google Tag Manager
14%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 24% Prestige 6% Impulse 4% Debut 4% Craft 3% Broadcast 3% Horizon 3% Symmetry 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

162 products $123 avg 5 ads
Apparel & Accessories clothing store eco-friendly fashion UpPromote Affiliate Marketing Gorgias: AI, Helpdesk & Chat
680 products $119 avg 1 ads
Apparel & Accessories sustainable clothing eco-friendly fashion Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
1,086 products $46 avg 12 ads
Apparel & Accessories sustainable women clothing fashion Awin ‑ Affiliate Marketing C‑EDD: Estimated Delivery Date
22 products $78 avg 39 ads
Apparel & Accessories sustainable fashion ethical clothing Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
88 products $22 avg 1 ads
Apparel & Accessories organic clothing wildlife conservation Judge.me Product Reviews App
68 products $48 avg 1 ads
Apparel & Accessories sustainable clothing eco-friendly fashion Instafeed ‑ Instagram Feed Omnisend Email Marketing & SMS
337 products $28 avg
Apparel & Accessories sustainable clothing women's tops BF Size Chart & Size Guide EComposer Landing Page Builder
122 products $39 avg
Apparel & Accessories vintage clothing eco-friendly fashion
www.saendorn.de United States
89 products $144 avg
Apparel & Accessories sustainable clothing fashion UpPromote Affiliate Marketing Fontify: Google & Custom Fonts
313 products $168 avg
Apparel & Accessories clothing women fashion Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
Jemaly United States
75 products $31 avg
Apparel & Accessories islamic clothing eco-friendly fashion Shopify Inbox Klaviyo: Email Marketing & SMS
659 products $181 avg
Apparel & Accessories sustainable clothing handmade garments Frequently Bought Together CBB Instafeed ‑ Instagram Feed

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FAQ

How many Shopify Eco-friendly fashion stores are there?

We currently track 418 active Shopify stores in the Eco-friendly fashion segment.

Are Shopify Eco-friendly fashion stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Eco-friendly fashion segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Eco-friendly fashion stores?

Among stores with pricing data, the average listed price is about $90, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Eco-friendly fashion stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.