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Topic
Updated May 18, 2026
Shopify

415 Shopify Eco-friendly fashion Stores: Stats & Market Data (2026)

415 active Shopify stores fall into the Eco-friendly fashion segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 82% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

82%
Social media
8%
Meta ads
55%
Contact info
Total Stores
415
Active Shopify stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
238
Among 410 stores with catalog data
Avg. Price
$91
Among 411 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

66 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 7%
10-49 139 · 34%
50-199 153 · 37%
200-999 77 · 19%
1k-4.9k 6 · 1%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
99% coverage
Home & Garden
2% coverage
Arts & Entertainment
2% coverage
Antiques & Collectibles 2 Celebrations & Gifts 2 Jewelry & Watches 2 Animals & Pet Supplies 1 Beauty & Cosmetics 1 Education & Courses 1 Food & Beverages 1 Sporting Goods 1

Among stores with catalog data, the 50-199 product range is most common. The average is 238 products per store. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 54 · 13%
$25-$49 126 · 31%
$50-$99 126 · 31%
$100-$199 66 · 16%
$200-$499 34 · 8%
$500+ 5 · 1%
Store currencies
USD 143 EUR 109 GBP 36 INR 28 AUD 26 CAD 21 CHF 7 JPY 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $91 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (80%), Facebook (58%), TikTok (22%).

Instagram
80%
Facebook
58%
TikTok
22%
YouTube
14%
Twitter / X
10%
Pinterest
9%
LinkedIn
7%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 8% run Meta ads. That's 23 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (14%), Google Ads (3%).

Google Analytics
47%
Google Tag Manager
14%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Prestige, Impulse.

Dawn 24% Prestige 7% Impulse 4% Debut 4% Craft 3% Broadcast 2% Horizon 2% Symmetry 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

46 products $72 avg 2 ads
Apparel & Accessories eco-friendly fashion children's clothing
159 products $122 avg 3 ads
Apparel & Accessories clothing store eco-friendly fashion UpPromote Affiliate Marketing Gorgias: AI, Helpdesk & Chat
206 products $87 avg 2 ads
Apparel & Accessories sustainable fashion women's clothing Judge.me Product Reviews App Shiprocket: eCommerce Shipping
1,656 products $36 avg 4 ads
Apparel & Accessories sustainable clothing women and men clothing SEOWILL ‑ 404 Link Redirect Bundler ‑ Product Bundles App
23 products $79 avg 18 ads
Apparel & Accessories sustainable fashion ethical clothing Loox ‑ Product Reviews App Trustpilot Reviews
101 products $73 avg 14 ads
Apparel & Accessories sustainable swimwear women's clothing Trustpilot Reviews
196 products $34 avg 7 ads
Apparel & Accessories micro modal clothing eco-friendly fashion Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
18 products $54 avg
Apparel & Accessories sustainable clothing bikini
119 products $24 avg
Apparel & Accessories Arts & Entertainment vintage clothing eco-friendly fashion
333 products $64 avg
Apparel & Accessories sustainable clothing surfwear Afterpay On‑Site Messaging O: Chat buttons & Contact Form
79 products $18 avg
Apparel & Accessories second-hand fashion women's clothing Judge.me Product Reviews App RT: Terms and Conditions Box
25 products $26 avg
Apparel & Accessories bamboo t-shirts men's clothing Judge.me Product Reviews App

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

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FAQ

How many Shopify Eco-friendly fashion stores are there?

We currently track 415 active Shopify stores in the Eco-friendly fashion segment.

Are Shopify Eco-friendly fashion stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Eco-friendly fashion segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Eco-friendly fashion stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Eco-friendly fashion stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.