602 Shopify Variety store Stores: Stats & Market Data (2026)
602 active Shopify stores fall into the Variety store segment, with 290 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are General Merchandise, Home & Garden, Apparel & Accessories. 41% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
290 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 1,072 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Colombia, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Releasit COD Form & Upsells, Shopify Inbox, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (21%), Google Tag Manager (7%), Facebook Pixel (6%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Releasit COD Form & Upsells
AfterShip Product Reviews
Releasit COD Form & Upsells
Microsoft Clarity: AI Insights
EasySell COD Form & Upsells
EAZE WhatsApp Button
Timex Low Stock Urgency Timer
Covet Instagram Feed & Reviews
Loox ‑ Product Reviews App
EasySell COD Form & Upsells
Shopify Inbox
Klaviyo: Email Marketing & SMS
Infinite Product Options
Seal Subscriptions App
Hextom: Free Shipping Bar
LimeSpot AI Bundles & Upsells
Shogun ‑ Landing Page Builder
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Start Free TrialFAQ
How many Shopify Variety store stores are there?
We currently track 602 active Shopify stores in the Variety store segment.
Are Shopify Variety store stores growing?
Yes. In the last 30 days, 290 new stores were indexed in the Variety store segment, showing a 48% monthly growth rate.
What is the average product price in Shopify Variety store stores?
Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.
What apps are most popular for Shopify Variety store stores?
The top apps are Releasit COD Form & Upsells, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (36%), Facebook (30%), TikTok (13%).
About 41% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 18 percentage points below the Shopify average of 59%.