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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

7,141 Wix Skincare Stores: Stats & Market Data (2026)

7,141 active Wix stores fall into the Skincare segment, with 396 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

79%
Social media
1%
Meta ads
98%
Contact info
Total Stores
7,141
Active Wix stores
New (30d)
396
Newly added in the last 30 days
Avg. Products
61
Among 6,815 stores with catalog data
Avg. Price
$89
Among 4,703 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

417 208 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

396 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,847 · 27%
10-49 3,343 · 49%
50-199 1,330 · 20%
200-999 246 · 4%
1k-4.9k 45 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
8% coverage
Home & Garden
5% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage
Arts & Entertainment 31 Furniture 27 Education & Courses 22 Jewelry & Watches 21 Celebrations & Gifts 18 Baby & Kids 17 Animals & Pet Supplies 16

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,257 · 48%
$25-$49 1,223 · 26%
$50-$99 800 · 17%
$100-$199 289 · 6%
$200-$499 78 · 2%
$500+ 56 · 1%
Store currencies
USD 3,750 EUR 682 GBP 565 CAD 421 AUD 282 INR 176 MXN 115 BRL 112

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (59%), TikTok (14%).

Instagram
71%
Facebook
59%
TikTok
14%
YouTube
9%
Twitter / X
8%
LinkedIn
6%
Pinterest
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

116 products $44 avg 1 ads
Beauty & Cosmetics organic skincare natural beauty
236 products $21 avg 2 ads
Beauty & Cosmetics korean cosmetics beauty products
73 products $5 avg 1 ads
Beauty & Cosmetics natural cosmetics montreal artisanal beauty products
145 products $12 avg 1 ads
Beauty & Cosmetics body care nourishing products
90 products $7 avg 1 ads
Beauty & Cosmetics handmade soaps natural skincare
30 products $112 avg 1 ads
Beauty & Cosmetics esthetic skincare products
18 products $22 avg 4 ads
Beauty & Cosmetics vegan sunscreen organic skincare
43 products $30 avg 2 ads
Beauty & Cosmetics melanin skincare luxury skincare
5 products $24 avg 1 ads
Beauty & Cosmetics sunscreen spf50+
267 products $28 avg 1 ads
Beauty & Cosmetics organic skincare cbd skincare
13 products $31 avg 1 ads
Beauty & Cosmetics cosmetics store beauty products
7 products $40 avg 1 ads
Beauty & Cosmetics spa beauty therapy

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FAQ

How many Wix Skincare stores are there?

We currently track 7,141 active Wix stores in the Skincare segment.

Are Wix Skincare stores growing?

Yes. In the last 30 days, 396 new stores were indexed in the Skincare segment, showing a 6% monthly growth rate.

What is the average product price in Wix Skincare stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.