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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

2,203 Wix Party Supplies Stores: Stats & Market Data (2026)

2,203 active Wix stores fall into the Party Supplies segment, with 87 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Toys & Games. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
98%
Contact info
Total Stores
2,203
Active Wix stores
New (30d)
87
Newly added in the last 30 days
Avg. Products
104
Among 2,126 stores with catalog data
Avg. Price
$134
Among 1,069 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

92 46 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

87 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 743 · 35%
10-49 838 · 39%
50-199 334 · 16%
200-999 170 · 8%
1k-4.9k 40 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
4% coverage
Toys & Games
3% coverage
Wedding
2% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Travel
1% coverage
Education & Courses
1% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 104 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 419 · 39%
$25-$49 196 · 18%
$50-$99 228 · 21%
$100-$199 104 · 10%
$200-$499 84 · 8%
$500+ 38 · 4%
Store currencies
USD 1,351 EUR 199 GBP 170 CAD 115 AUD 65 MXN 35 BRL 26 HKD 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $134 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (71%), Facebook (64%), TikTok (15%).

Instagram
71%
Facebook
64%
TikTok
15%
YouTube
10%
Pinterest
8%
Twitter / X
8%
LinkedIn
6%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (2%), Google Ads (2%), Google Analytics (2%).

Google Tag Manager
2%
Google Ads
2%
Google Analytics
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

388 products $10 avg 1 ads
Celebrations & Gifts Apparel & Accessories Home & Garden gift shop shropshire homewares market drayton
30 products $27 avg 2 ads
Celebrations & Gifts small business pop-up shops
12 products $56 avg 3 ads
Celebrations & Gifts event supplies party decorations
6 products $17 avg 1 ads
Celebrations & Gifts gaming lounge birthday party
11 products $5 avg 1 ads
Celebrations & Gifts party rentals sleepover themes
9 products $9 avg
Celebrations & Gifts bounce house rentals kid's chairs
11 products $60 avg
Celebrations & Gifts balloon animals kid's entertainer
11 products $26 avg
Celebrations & Gifts customized-baked-goods wedding-cakes
800 products $31 avg
Celebrations & Gifts party supplies event decorations
2,533 products $92 avg
Celebrations & Gifts party decorations event decor
48 products $283 avg
Celebrations & Gifts party rental children's parties
12 products $56 avg
Celebrations & Gifts event planning party supplies

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FAQ

How many Wix Party Supplies stores are there?

We currently track 2,203 active Wix stores in the Party Supplies segment.

Are Wix Party Supplies stores growing?

Yes. In the last 30 days, 87 new stores were indexed in the Party Supplies segment, showing a 4% monthly growth rate.

What is the average product price in Wix Party Supplies stores?

Among stores with pricing data, the average listed price is about $134, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.