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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

9,602 Wix Online Courses Stores: Stats & Market Data (2026)

9,602 active Wix stores fall into the Online Courses segment, with 333 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 79% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

79%
Social media
2%
Meta ads
99%
Contact info
Total Stores
9,602
Active Wix stores
New (30d)
333
Newly added in the last 30 days
Avg. Products
20
Among 9,349 stores with catalog data
Avg. Price
$181
Among 4,341 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

339 169 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

333 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,379 · 58%
10-49 3,395 · 36%
50-199 457 · 5%
200-999 109 · 1%
1k-4.9k 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
5% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Business & Industrial
1% coverage
Baby & Kids
1% coverage
Software
1% coverage
Celebrations & Gifts 44 Food & Beverages 40

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 20 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,699 · 39%
$25-$49 804 · 19%
$50-$99 753 · 17%
$100-$199 383 · 9%
$200-$499 374 · 9%
$500+ 328 · 8%
Store currencies
USD 4,691 EUR 1,098 GBP 901 CAD 449 BRL 431 AUD 342 INR 269 MXN 181

Among stores with pricing data, the most common price range is Under $25. The average is higher at $181 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (63%), Facebook (58%), YouTube (30%).

Instagram
63%
Facebook
58%
YouTube
30%
LinkedIn
27%
Twitter / X
15%
TikTok
11%
Pinterest
3%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

63 products $30 avg 1 ads
Education & Courses school education
9 products $162 avg 11 ads
Education & Courses online chess lessons private chess coaching
11 products $246 avg 1 ads
Education & Courses mobile repairing training tech institute assam
194 products $2 avg 2 ads
Education & Courses krishnamurti foundation educational content
9 products $1843 avg 2 ads
Education & Courses Health mental health courses psychology training
248 products $35 avg 4 ads
Education & Courses early-years resources educator tools
43 products $4553 avg 1 ads
Education & Courses english language school esl classes los angeles
16 products $33 avg 1 ads
Education & Courses educational content test preparation
118 products $1990 avg 5 ads
Education & Courses cna program online classes
11 products $72 avg
Education & Courses online kinesiology courses kinesiology coaching
11 products $31 avg
Education & Courses education learning
5 products $116 avg
Education & Courses pilates fitness

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FAQ

How many Wix Online Courses stores are there?

We currently track 9,602 active Wix stores in the Online Courses segment.

Are Wix Online Courses stores growing?

Yes. In the last 30 days, 333 new stores were indexed in the Online Courses segment, showing a 3% monthly growth rate.

What is the average product price in Wix Online Courses stores?

Among stores with pricing data, the average listed price is about $181, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.