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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

846 Wix Board Games & Puzzles Stores: Stats & Market Data (2026)

846 active Wix stores fall into the Board Games & Puzzles segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Books & Literature, Arts & Entertainment. 79% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

79%
Social media
2%
Meta ads
98%
Contact info
Total Stores
846
Active Wix stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
204
Among 816 stores with catalog data
Avg. Price
$213
Among 506 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

22 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 334 · 41%
10-49 276 · 34%
50-199 92 · 11%
200-999 80 · 10%
1k-4.9k 31 · 4%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Books & Literature
6% coverage
Arts & Entertainment
5% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
4% coverage
Home & Garden
3% coverage
Sporting Goods
2% coverage
Education & Courses
1% coverage
Food & Beverages 4 Electronics 2 Health 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 204 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 223 · 44%
$25-$49 169 · 33%
$50-$99 63 · 12%
$100-$199 19 · 4%
$200-$499 15 · 3%
$500+ 17 · 3%
Store currencies
USD 450 EUR 102 GBP 70 AUD 37 CAD 31 MXN 16 INR 15 TRY 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $213 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (65%), Facebook (57%), YouTube (24%).

Instagram
65%
Facebook
57%
YouTube
24%
Twitter / X
17%
TikTok
15%
LinkedIn
8%
Pinterest
4%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

139 products $22 avg 1 ads
Celebrations & Gifts Toys & Games Arts & Entertainment original gifts hobby kits
26 products $27 avg
Toys & Games interactive-games strategy-games
11 products $638 avg
Toys & Games board games strategy games
12 products $56 avg
Toys & Games Books & Literature Arts & Entertainment vinyl records comic books
1,552 products $90 avg
Toys & Games diecast toys diecast cars
1,085 products $6 avg
Toys & Games board games tabletop games
22 products $23 avg
Toys & Games gaming board games
346 products $10 avg
Toys & Games toy store game shop
38 products $6 avg
Toys & Games wargaming terrain tabletop accessories
84 products $56 avg
Toys & Games lego toys
265 products $4 avg
Toys & Games party game family game

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FAQ

How many Wix Board Games & Puzzles stores are there?

We currently track 846 active Wix stores in the Board Games & Puzzles segment.

Are Wix Board Games & Puzzles stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Board Games & Puzzles segment, showing a 3% monthly growth rate.

What is the average product price in Wix Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $213, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.