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Wix country analytics
Country
Updated Apr 6, 2026
Wix

3,715 Wix Stores in Germany: Stats & Trends (2026)

We track 3,715 active Wix stores in Germany, with 122 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
98%
Contact info
Total Stores
3,715
Active Wix stores
New (30d)
122
Newly added in the last 30 days
Avg. Products
74
Among 3,388 stores with catalog data
Avg. Price
$353
Among 2,132 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

115 57 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

122 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,125 · 33%
10-49 1,387 · 41%
50-199 618 · 18%
200-999 224 · 7%
1k-4.9k 34 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
19% coverage
Apparel & Accessories
12% coverage
Home & Garden
9% coverage
Food & Beverages
8% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
2% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 74 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 640 · 30%
$25-$49 507 · 24%
$50-$99 386 · 18%
$100-$199 193 · 9%
$200-$499 194 · 9%
$500+ 212 · 10%
Store currencies
EUR 3,670 USD 23 CHF 3 JPY 3 GBP 2 ILS 2 TWD 2 AMD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $353 because some stores price much higher, pulling it up.

Social media platforms

Instagram (73%), Facebook (50%), YouTube (18%).

Instagram
73%
Facebook
50%
YouTube
18%
LinkedIn
10%
TikTok
10%
Twitter / X
4%
Pinterest
3%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

985 products $10 avg 1 ads
30 products $21 avg 2 ads
Home & Garden childrens-dining sustainable-kitchenware
9 products $400 avg
Arts & Entertainment custom porsche sculptures wall art
35 products $11 avg
Apparel & Accessories custom sunglasses clip personalized sun clip
64 products $17 avg
Food & Beverages liqueur shop buy liqueur
291 products $17 avg
Antiques & Collectibles vintage stickers football crests
65 products $43 avg
Apparel & Accessories textilveredelung t-shirt
65 products $39 avg
25 products $287 avg
Arts & Entertainment photography store art and photography
24 products $24 avg
Food & Beverages coffee beans roasted coffee

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FAQ

How many Wix stores are in Germany?

Our database tracks 3,715 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 122 new Wix stores were indexed in Germany, reflecting a 3% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 74 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.