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Wix country analytics
Country
Updated Apr 6, 2026
Wix

791 Wix Stores in Portugal: Stats & Trends (2026)

We track 791 active Wix stores in Portugal, with 30 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 87% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

87%
Social media
1%
Meta ads
98%
Contact info
Total Stores
791
Active Wix stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
196
Among 710 stores with catalog data
Avg. Price
$559
Among 446 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

30 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 188 · 26%
10-49 250 · 35%
50-199 156 · 22%
200-999 90 · 13%
1k-4.9k 25 · 4%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Arts & Entertainment
12% coverage
Home & Garden
10% coverage
Food & Beverages
9% coverage
Education & Courses
6% coverage
Health
6% coverage
Beauty & Cosmetics
5% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Electronics
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 196 because some stores carry much larger inventories. That's larger than the Wix average of 79. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 159 · 36%
$25-$49 104 · 23%
$50-$99 73 · 16%
$100-$199 40 · 9%
$200-$499 32 · 7%
$500+ 38 · 9%
Store currencies
EUR 765 USD 15 BRL 5 CHF 1 DKK 1 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $559 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Instagram (79%), Facebook (68%), YouTube (19%).

Instagram
79%
Facebook
68%
YouTube
19%
LinkedIn
14%
TikTok
12%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Google Ads (4%).

Google Analytics
6%
Google Tag Manager
5%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,153 products $31 avg 1 ads
Animals & Pet Supplies pet supplies animal care
52 products $10 avg 1 ads
Home & Garden Arts & Entertainment Celebrations & Gifts custom cookie cutters 3d printed cake molds
229 products $48 avg
Apparel & Accessories women's fashion clothing store
12 products $29 avg
Arts & Entertainment game crafts
7 products $20 avg
Beauty & Cosmetics haircare products beauty
145 products $27 avg
Arts & Entertainment art supplies artist materials
65 products $128 avg
Electronics refurbished laptops computer accessories
268 products $15 avg
Celebrations & Gifts event invitations custom souvenirs
10 products $14 avg
Education & Courses digital training manuals session plans
12 products $7796 avg
Hardware industrial equipment laundry machines
800 products $17 avg
Celebrations & Gifts customized items personalized gifts
26 products $38 avg
Apparel & Accessories embroidered scarf heart embroidered dress

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FAQ

How many Wix stores are in Portugal?

Our database tracks 791 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 30 new Wix stores were indexed in Portugal, reflecting a 4% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 196 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.