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Wix country analytics
Country
Updated June 22, 2026
Wix

1,332 Wix Stores in Portugal: Stats & Trends (2026)

We track 1,332 active Wix stores in Portugal, with 294 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
75%
Contact info
Total Stores
1,332
Active Wix stores
New (30d)
294
Newly added in the last 30 days
Avg. Products
183
Among 1,325 stores with catalog data
Avg. Price
$552
Among 655 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

311 155 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

294 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 373 · 28%
10-49 516 · 39%
50-199 241 · 18%
200-999 147 · 11%
1k-4.9k 45 · 3%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Home & Garden
9% coverage
Arts & Entertainment
8% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Education & Courses
4% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 183 because some stores carry much larger inventories. That's larger than the Wix average of 68. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 254 · 39%
$25-$49 139 · 21%
$50-$99 96 · 15%
$100-$199 56 · 9%
$200-$499 48 · 7%
$500+ 62 · 9%
Store currencies
EUR 1,199 USD 16 BRL 9 GBP 5 CHF 2 AOA 1 CAD 1 CNY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $552 because some stores price much higher, pulling it up. That's above the Wix average of $372.

Social media platforms

Instagram (69%), Facebook (58%), YouTube (15%).

Instagram
69%
Facebook
58%
YouTube
15%
LinkedIn
14%
TikTok
9%
Twitter / X
5%
Pinterest
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
5%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

71 products $26 avg
Arts & Entertainment
13 products $2407 avg
Home & Garden
49 products $8 avg
Arts & Entertainment Handmade Craft Supplies
63 products $50 avg
Apparel & Accessories Boutique Clothing Clothing
160 products $2 avg
Food & Beverages Specialty Foods
113 products $50 avg
Home & Garden
48 products $250 avg
Apparel & Accessories
29 products $14628 avg
Vehicles & Parts
Magari Portugal
84 products $15 avg
Jewelry & Watches Jewelry Fashion Accessories

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FAQ

How many Wix stores are in Portugal?

Our database tracks 1,332 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 294 new Wix stores were indexed in Portugal, reflecting a 22% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 183 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.