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Wix country analytics
Country
Updated June 1, 2026
Wix

1,297 Wix Stores in Portugal: Stats & Trends (2026)

We track 1,297 active Wix stores in Portugal, with 419 newly added in the last 30 days (32% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 80% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

80%
Social media
1%
Meta ads
77%
Contact info
Total Stores
1,297
Active Wix stores
New (30d)
419
Newly added in the last 30 days
Avg. Products
222
Among 1,286 stores with catalog data
Avg. Price
$490
Among 675 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

406 203 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

419 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 360 · 28%
10-49 480 · 37%
50-199 248 · 19%
200-999 145 · 11%
1k-4.9k 48 · 4%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Arts & Entertainment
8% coverage
Home & Garden
8% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
4% coverage
Health
4% coverage
Electronics
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 222 because some stores carry much larger inventories. That's larger than the Wix average of 73. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 256 · 38%
$25-$49 140 · 21%
$50-$99 106 · 16%
$100-$199 58 · 9%
$200-$499 50 · 7%
$500+ 65 · 10%
Store currencies
EUR 1,178 USD 19 BRL 7 GBP 3 CHF 2 AOA 1 CAD 1 CNY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $490 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (72%), Facebook (61%), YouTube (18%).

Instagram
72%
Facebook
61%
YouTube
18%
LinkedIn
15%
TikTok
10%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 65%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

119 products $10 avg 1 ads
Animals & Pet Supplies natural pet food dog food delivery
118 products $127 avg 1 ads
Apparel & Accessories unique pattern clothing exclusive design apparel
9 products $164 avg 11 ads
Apparel & Accessories swimwear bikini
24 products $117 avg 1 ads
Vehicles & Parts motorcycle offroad
23 products $13 avg
Food & Beverages coffee coffee gear
760 products $2 avg
Food & Beverages gourmet sweets chocolates
37 products $24 avg
Food & Beverages gluten free food allergy free snacks
28 products $25 avg
Celebrations & Gifts party supplies event decor
519 products $66 avg
Beauty & Cosmetics makeup online store beauty products
59 products $27568 avg
Vehicles & Parts used passenger cars commercial vans
49 products $8 avg
Arts & Entertainment handmade artisanal

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FAQ

How many Wix stores are in Portugal?

Our database tracks 1,297 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 419 new Wix stores were indexed in Portugal, reflecting a 32% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 222 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.