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Wix country analytics
Country
Updated Apr 27, 2026
Wix

857 Wix Stores in Portugal: Stats & Trends (2026)

We track 857 active Wix stores in Portugal, with 119 newly added in the last 30 days (14% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 85% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

85%
Social media
2%
Meta ads
82%
Contact info
Total Stores
857
Active Wix stores
New (30d)
119
Newly added in the last 30 days
Avg. Products
218
Among 839 stores with catalog data
Avg. Price
$490
Among 477 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

117 58 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

119 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 233 · 28%
10-49 292 · 35%
50-199 173 · 21%
200-999 109 · 13%
1k-4.9k 29 · 3%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Arts & Entertainment
12% coverage
Home & Garden
11% coverage
Food & Beverages
10% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
5% coverage
Health
5% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
3% coverage
Electronics
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 218 because some stores carry much larger inventories. That's larger than the Wix average of 79. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 170 · 36%
$25-$49 112 · 23%
$50-$99 74 · 16%
$100-$199 44 · 9%
$200-$499 38 · 8%
$500+ 39 · 8%
Store currencies
EUR 816 USD 15 BRL 4 AOA 1 CHF 1 DKK 1 GBP 1 ILS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $490 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Instagram (77%), Facebook (67%), YouTube (19%).

Instagram
77%
Facebook
67%
YouTube
19%
LinkedIn
15%
TikTok
12%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 2% run Meta ads. That's 11 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Google Ads (4%).

Google Analytics
5%
Google Tag Manager
5%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

69 products $89934 avg 1 ads
Vehicles & Parts luxury cars vintage cars
52 products $29 avg
Food & Beverages cakes bakery
110 products $209 avg 3 ads
Jewelry & Watches fine jewelry fashion jewelry
107 products $2056 avg
Arts & Entertainment modern art canvas paintings
111 products $9 avg
Arts & Entertainment craft supplies fabric and textiles
5 products $22 avg
Travel portugal tours heritage tours
316 products $4 avg
Animals & Pet Supplies aquarium fish accessories
14 products $99 avg
Home & Garden decorative pictures custom wall art
5 products $57 avg
Apparel & Accessories fashion clothing
741 products $19 avg
Celebrations & Gifts customized items personalized gifts
12 products $66 avg
Electronics drone store aerial drones

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FAQ

How many Wix stores are in Portugal?

Our database tracks 857 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 119 new Wix stores were indexed in Portugal, reflecting a 14% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 218 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.