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Wix country analytics
Country
Updated May 18, 2026
Wix

1,006 Wix Stores in Portugal: Stats & Trends (2026)

We track 1,006 active Wix stores in Portugal, with 293 newly added in the last 30 days (29% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 82% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

82%
Social media
1%
Meta ads
78%
Contact info
Total Stores
1,006
Active Wix stores
New (30d)
293
Newly added in the last 30 days
Avg. Products
242
Among 996 stores with catalog data
Avg. Price
$475
Among 542 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

176 88 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

293 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 271 · 27%
10-49 363 · 36%
50-199 209 · 21%
200-999 115 · 12%
1k-4.9k 34 · 3%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Home & Garden
10% coverage
Arts & Entertainment
10% coverage
Food & Beverages
9% coverage
Education & Courses
5% coverage
Health
5% coverage
Beauty & Cosmetics
5% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 242 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 190 · 35%
$25-$49 120 · 22%
$50-$99 88 · 16%
$100-$199 52 · 10%
$200-$499 44 · 8%
$500+ 48 · 9%
Store currencies
EUR 928 USD 16 BRL 4 GBP 2 CHF 1 CRC 1 DKK 1 MXN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $475 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Instagram (73%), Facebook (64%), YouTube (18%).

Instagram
73%
Facebook
64%
YouTube
18%
LinkedIn
15%
TikTok
10%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
5%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

260 products $45 avg 1 ads
Jewelry & Watches handmade jewelry portuguese jewelry
7 products $34 avg
Arts & Entertainment creative studio brand projects
28 products $39 avg
Home & Garden home decor kitchen products
38 products $6 avg
Food & Beverages healthy sweets gourmet chocolates
309 products $39 avg
Apparel & Accessories Sporting Goods military clothing survival gear
453 products $20 avg
Vehicles & Parts car parts auto accessories
12 products $66 avg
Home & Garden beekeeping supplies apiary equipment
7 products $9 avg
Education & Courses ebooks coaching
17 products $64 avg
Apparel & Accessories lingerie intimate apparel
12 products $29 avg
Arts & Entertainment game crafts
6 products $37 avg
Beauty & Cosmetics haircare beauty salon

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FAQ

How many Wix stores are in Portugal?

Our database tracks 1,006 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 293 new Wix stores were indexed in Portugal, reflecting a 29% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 242 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.