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Wix country analytics
Country
Updated July 13, 2026
Wix

1,501 Wix Stores in Portugal: Stats & Trends (2026)

We track 1,501 active Wix stores in Portugal, with 345 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
74%
Contact info
Total Stores
1,501
Active Wix stores
New (30d)
345
Newly added in the last 30 days
Avg. Products
160
Among 1,421 stores with catalog data
Avg. Price
$724
Among 664 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

305 152 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

345 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 423 · 30%
10-49 558 · 39%
50-199 249 · 18%
200-999 144 · 10%
1k-4.9k 46 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
8% coverage
Home & Garden
7% coverage
Arts & Entertainment
7% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
3% coverage
Health
3% coverage
Jewelry & Watches
2% coverage
Vehicles & Parts
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 160 because some stores carry much larger inventories. That's larger than the Wix average of 67. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 260 · 39%
$25-$49 127 · 19%
$50-$99 99 · 15%
$100-$199 63 · 9%
$200-$499 46 · 7%
$500+ 69 · 10%
Store currencies
EUR 1,349 USD 15 BRL 11 GBP 5 CHF 2 AOA 1 CNY 1 CRC 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $724 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (67%), Facebook (56%), YouTube (15%).

Instagram
67%
Facebook
56%
YouTube
15%
LinkedIn
14%
TikTok
8%
Twitter / X
6%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 17 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

185 products $6402 avg 2 ads
Arts & Entertainment
40 products $95 avg
Jewelry & Watches Jewelry
19 products $335 avg
Business & Industrial Medical Supplies
94 products $15 avg
General Merchandise Printing & Embroidery T-Shirts
12 products $17 avg
Beauty & Cosmetics Beauty Products
49 products $282 avg
Home & Garden
23 products $143 avg
Education & Courses
12 products $54 avg
Home & Garden Home Decor Kitchenware
1,010 products $73 avg
Apparel & Accessories Clothing Women's Clothing
8 products $245 avg
Home & Garden Home Decor Furniture
116 products $1424 avg
Arts & Entertainment Art

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FAQ

How many Wix stores are in Portugal?

Our database tracks 1,501 active Wix stores in Portugal.

How fast is the Portugal Wix market growing?

In the past 30 days, 345 new Wix stores were indexed in Portugal, reflecting a 23% monthly growth rate.

What is the average catalog size for Portugal Wix stores?

Among Wix stores in Portugal with catalog data, the average is about 160 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.