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Wix country analytics
Country
Updated Apr 13, 2026
Wix

3,653 Wix Stores in Germany: Stats & Trends (2026)

We track 3,653 active Wix stores in Germany, with 113 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Apparel & Accessories, Home & Garden. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
77%
Contact info
Total Stores
3,653
Active Wix stores
New (30d)
113
Newly added in the last 30 days
Avg. Products
73
Among 3,530 stores with catalog data
Avg. Price
$358
Among 2,156 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

98 49 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

113 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,182 · 33%
10-49 1,444 · 41%
50-199 638 · 18%
200-999 230 · 7%
1k-4.9k 36 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
19% coverage
Apparel & Accessories
12% coverage
Home & Garden
10% coverage
Food & Beverages
8% coverage
Education & Courses
6% coverage
Health
5% coverage
Beauty & Cosmetics
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 73 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 637 · 30%
$25-$49 506 · 23%
$50-$99 393 · 18%
$100-$199 199 · 9%
$200-$499 200 · 9%
$500+ 221 · 10%
Store currencies
EUR 3,612 USD 20 CHF 3 JPY 3 GBP 2 ILS 2 TWD 2 AMD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $358 because some stores price much higher, pulling it up.

Social media platforms

Instagram (73%), Facebook (50%), YouTube (18%).

Instagram
73%
Facebook
50%
YouTube
18%
TikTok
10%
LinkedIn
10%
Twitter / X
5%
Pinterest
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

80 products $64 avg 49 ads
Books & Literature classic horror books poetry books softcover
12 products $65 avg 4 ads
Sporting Goods crossfit frankfurt crossfit training
1,568 products $14 avg 1 ads
Baby & Kids Apparel & Accessories organic baby clothes handmade kids wear
207 products $157 avg 1 ads
Food & Beverages whisky single malt
95 products $31 avg 2 ads
Arts & Entertainment music merchandise
25 products $2288 avg
Home & Garden camper furniture van conversion
16 products $41 avg
Hardware smartphone holder honda forza
94 products $17 avg
Hardware car cleaning supplies car detailing products
11 products $73 avg
Home & Garden home decor home accessories
45 products $71 avg
Business & Industrial powder coating supplies blasting equipment

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FAQ

How many Wix stores are in Germany?

Our database tracks 3,653 active Wix stores in Germany.

How fast is the Germany Wix market growing?

In the past 30 days, 113 new Wix stores were indexed in Germany, reflecting a 3% monthly growth rate.

What is the average catalog size for Germany Wix stores?

Among Wix stores in Germany with catalog data, the average is about 73 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.