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Wix topic analytics
Topic
Updated May 4, 2026
Wix

73 Wix Beauty essentials Stores: Stats & Market Data (2026)

73 active Wix stores fall into the Beauty essentials segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 68% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
64%
Contact info
Total Stores
73
Active Wix stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
61
Among 72 stores with catalog data
Avg. Price
$32
Among 46 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

11 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 21%
10-49 39 · 54%
50-199 15 · 21%
200-999 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
95% coverage
Health
10% coverage
Apparel & Accessories
8% coverage
Home & Garden
5% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 61 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 61%
$25-$49 13 · 28%
$50-$99 3 · 7%
$100-$199 2 · 4%
Store currencies
USD 38 GBP 8 EUR 4 AUD 3 MXN 3 CAD 2 ILS 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (60%), Facebook (40%), Pinterest (16%).

Instagram
60%
Facebook
40%
Pinterest
16%
TikTok
14%
Twitter / X
8%
LinkedIn
5%
YouTube
5%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Facebook Pixel (3%), TikTok Pixel (3%), Google Ads (1%).

Facebook Pixel
3%
TikTok Pixel
3%
Google Ads
1%
Google Analytics
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $4 avg
Beauty & Cosmetics affordable makeup beauty essentials
HOME | My Store United Kingdom
68 products $15 avg
Beauty & Cosmetics makeup tools skincare products
18 products $32 avg
Beauty & Cosmetics makeup products beauty essentials
8 products $8 avg
Apparel & Accessories scarves headscarves
38 products $23 avg
Apparel & Accessories Beauty & Cosmetics women's fashion self-care products
Unicure United States
7 products $40 avg
Beauty & Cosmetics hair products skincare
12 products $77 avg
Beauty & Cosmetics hair products beauty store
70 products $9 avg
Beauty & Cosmetics beauty essentials diy lash kits
7 products $11 avg
Beauty & Cosmetics lip oils beauty essentials
6 products $41 avg
Beauty & Cosmetics natural soap body soap
MILLI ALLURE BEAUTY United States
14 products $20 avg
Beauty & Cosmetics makeup skincare products

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FAQ

How many Wix Beauty essentials stores are there?

We currently track 73 active Wix stores in the Beauty essentials segment.

Are Wix Beauty essentials stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Beauty essentials segment, showing a 15% monthly growth rate.

What is the average product price in Wix Beauty essentials stores?

Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.