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Topic
Updated Apr 6, 2026
Wix

2,481 Wix Beauty products Stores: Stats & Market Data (2026)

2,481 active Wix stores fall into the Beauty products segment, with 156 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
97%
Contact info
Total Stores
2,481
Active Wix stores
New (30d)
156
Newly added in the last 30 days
Avg. Products
85
Among 2,328 stores with catalog data
Avg. Price
$84
Among 1,713 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

158 79 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

156 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 646 · 28%
10-49 1,123 · 48%
50-199 403 · 17%
200-999 115 · 5%
1k-4.9k 40 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
97% coverage
Apparel & Accessories
5% coverage
Health
2% coverage
Home & Garden
2% coverage
Arts & Entertainment
0% coverage
Food & Beverages 8 Jewelry & Watches 7 Electronics 6 Animals & Pet Supplies 3 Books & Literature 2 Celebrations & Gifts 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 85 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 876 · 51%
$25-$49 398 · 23%
$50-$99 259 · 15%
$100-$199 112 · 7%
$200-$499 46 · 3%
$500+ 22 · 1%
Store currencies
USD 1,350 EUR 226 GBP 172 CAD 105 AUD 80 BRL 70 INR 50 MXN 49

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (51%), TikTok (16%).

Instagram
67%
Facebook
51%
TikTok
16%
YouTube
10%
Twitter / X
8%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (2%), Facebook Pixel (2%).

Google Tag Manager
2%
Google Analytics
2%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

236 products $21 avg 2 ads
Beauty & Cosmetics korean cosmetics beauty products
198 products $67 avg 2 ads
Beauty & Cosmetics skin care make up
13 products $31 avg 1 ads
Beauty & Cosmetics cosmetics store beauty products
16 products $21 avg
Beauty & Cosmetics beauty products cosmetics store
16 products $17 avg
Beauty & Cosmetics natural ingredients skincare products
22 products $1 avg
Beauty & Cosmetics nail art supplies cuticle oil store
66 products $30 avg
Beauty & Cosmetics bath and body skincare
27 products $90 avg
Beauty & Cosmetics skincare cosmetics
44 products $55 avg
Beauty & Cosmetics skincare beauty products
90 products $11 avg
Beauty & Cosmetics natural skincare caribbean blue
6 products $12 avg
Beauty & Cosmetics skincare products makeup cosmetics

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FAQ

How many Wix Beauty products stores are there?

We currently track 2,481 active Wix stores in the Beauty products segment.

Are Wix Beauty products stores growing?

Yes. In the last 30 days, 156 new stores were indexed in the Beauty products segment, showing a 6% monthly growth rate.

What is the average product price in Wix Beauty products stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.