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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

389 Wix Beauty store Stores: Stats & Market Data (2026)

389 active Wix stores fall into the Beauty store segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Jewelry & Watches. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
71%
Contact info
Total Stores
389
Active Wix stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
128
Among 381 stores with catalog data
Avg. Price
$154
Among 276 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

27 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 104 · 27%
10-49 176 · 46%
50-199 69 · 18%
200-999 19 · 5%
1k-4.9k 12 · 3%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
3% coverage
Jewelry & Watches
1% coverage
Adult 1 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 128 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 131 · 47%
$25-$49 55 · 20%
$50-$99 39 · 14%
$100-$199 27 · 10%
$200-$499 19 · 7%
$500+ 5 · 2%
Store currencies
USD 227 EUR 38 GBP 23 CAD 17 AUD 16 BRL 7 INR 6 ILS 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (51%), TikTok (18%).

Instagram
69%
Facebook
51%
TikTok
18%
YouTube
9%
Twitter / X
6%
Pinterest
4%
LinkedIn
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

24 products $30 avg
Beauty & Cosmetics cosmetics makeup products
73 products $22 avg
Beauty & Cosmetics beauty store health products
48 products $25 avg
Beauty & Cosmetics hair products beauty store
70 products $271 avg
Apparel & Accessories hair extensions beauty salon
22 products $22 avg
Beauty & Cosmetics hair products skin care
14 products $24 avg
Beauty & Cosmetics hair products hair care
71 products $94 avg
Beauty & Cosmetics cosmetics online skincare products
21 products $14 avg
Beauty & Cosmetics natural hair products body solutions
105 products $109 avg
Beauty & Cosmetics hair wigs beauty store
94 products $20 avg
Beauty & Cosmetics beauty store hair care
11 products $34 avg
Beauty & Cosmetics beauty store cosmetics
65 products $4 avg
Beauty & Cosmetics nail salon beauty store

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FAQ

How many Wix Beauty store stores are there?

We currently track 389 active Wix stores in the Beauty store segment.

Are Wix Beauty store stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Beauty store segment, showing a 7% monthly growth rate.

What is the average product price in Wix Beauty store stores?

Among stores with pricing data, the average listed price is about $154, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.