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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

86 Wix Costumes Stores: Stats & Market Data (2026)

86 active Wix stores fall into the Costumes segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
71%
Contact info
Total Stores
86
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
123
Among 85 stores with catalog data
Avg. Price
$231
Among 41 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 31%
10-49 23 · 27%
50-199 22 · 26%
200-999 11 · 13%
1k-4.9k 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
51% coverage
Arts & Entertainment
27% coverage
Celebrations & Gifts
26% coverage
Toys & Games
10% coverage
Home & Garden
1% coverage
Wedding
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 123 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 27%
$25-$49 7 · 17%
$50-$99 8 · 20%
$100-$199 6 · 15%
$200-$499 5 · 12%
$500+ 4 · 10%
Store currencies
USD 46 EUR 8 AUD 5 CAD 5 GBP 5 BRL 2 CLP 2 ILS 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $231 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (67%), Facebook (63%), Twitter / X (22%).

Instagram
67%
Facebook
63%
Twitter / X
22%
TikTok
21%
YouTube
20%
Pinterest
5%
LinkedIn
2%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (2%), Facebook Pixel (1%).

Google Tag Manager
2%
Facebook Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

183 products $79 avg
Arts & Entertainment masks costumes
156 products $20 avg
Arts & Entertainment handmade props costumes
18 products $26 avg
Arts & Entertainment dance ballet
20 products $3061 avg
Toys & Games Arts & Entertainment cosplay fursuits
7 products $33 avg
Celebrations & Gifts costumes festivals
7 products $25 avg
Celebrations & Gifts halloween shopping party supplies
6 products $30 avg
Apparel & Accessories dance wear athletic apparel
78 products $65 avg
Apparel & Accessories fursuit costumes
54 products $263 avg
Apparel & Accessories Wedding denim costumes
470 products $2 avg
Arts & Entertainment party costumes
12 products
Celebrations & Gifts birthday party kids celebration
100 products
Celebrations & Gifts costumes kids

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FAQ

How many Wix Costumes stores are there?

We currently track 86 active Wix stores in the Costumes segment.

Are Wix Costumes stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Costumes segment, showing a 10% monthly growth rate.

What is the average product price in Wix Costumes stores?

Among stores with pricing data, the average listed price is about $231, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.