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Wix topic analytics
Topic
Updated May 18, 2026
Wix

31 Wix Props Stores: Stats & Market Data (2026)

31 active Wix stores fall into the Props segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $100-$199 range. The leading categories are Arts & Entertainment, Toys & Games, Apparel & Accessories. 81% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

81%
Social media
0%
Meta ads
87%
Contact info
Total Stores
31
Active Wix stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
137
Among 31 stores with catalog data
Avg. Price
$240
Among 16 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

6 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 26%
10-49 13 · 42%
50-199 4 · 13%
200-999 6 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
68% coverage
Toys & Games
13% coverage
Apparel & Accessories
10% coverage
Celebrations & Gifts
3% coverage
General Merchandise
3% coverage
Home & Garden
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 137 because some stores carry much larger inventories. That's larger than the Wix average of 77. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4 · 25%
$25-$49 2 · 12%
$50-$99 2 · 12%
$100-$199 6 · 38%
$200-$499 1 · 6%
$500+ 1 · 6%
Store currencies
USD 14 GBP 6 EUR 5 CAD 3 AUD 1 INR 1

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $240. That's below the Wix average of $365.

Social media platforms

Instagram (74%), Facebook (55%), YouTube (32%).

Instagram
74%
Facebook
55%
YouTube
32%
TikTok
19%
Twitter / X
19%
LinkedIn
10%
Pinterest
6%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 0% run Meta ads. That's 13 percentage points above the Wix average of 68%.

Marketing & analytics tools

Facebook Pixel (3%), Google Ads (3%), Google Tag Manager (3%).

Facebook Pixel
3%
Google Ads
3%
Google Tag Manager
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

48 products $2404 avg
Toys & Games robot costumes costumes
9 products $25 avg
Arts & Entertainment home decor props
104 products $114 avg
Arts & Entertainment special effects movie props
481 products $8 avg
Arts & Entertainment photography props
17 products $163 avg
Arts & Entertainment puppet makers props
40 products $138 avg
9 products
Arts & Entertainment costumes masks
762 products
General Merchandise acrylic blanks props
9 products
Toys & Games action figures collectibles
167 products
Apparel & Accessories Toys & Games cosplay costumes
25 products $24 avg
Arts & Entertainment magic effects bruce kalver

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FAQ

How many Wix Props stores are there?

We currently track 31 active Wix stores in the Props segment.

Are Wix Props stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Props segment, showing a 19% monthly growth rate.

What is the average product price in Wix Props stores?

Among stores with pricing data, the average listed price is about $240, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.