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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

58 Wix Digital download Stores: Stats & Market Data (2026)

58 active Wix stores fall into the Digital download segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Books & Literature, Apparel & Accessories. 72% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

72%
Social media
2%
Meta ads
93%
Contact info
Total Stores
58
Active Wix stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
19
Among 58 stores with catalog data
Avg. Price
$84
Among 28 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 59%
10-49 17 · 29%
50-199 7 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
52% coverage
Books & Literature
10% coverage
Apparel & Accessories
7% coverage
Education & Courses
7% coverage
Software
5% coverage
Toys & Games
5% coverage
Beauty & Cosmetics
2% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Health
2% coverage
Home & Garden
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 19 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 71%
$25-$49 3 · 11%
$50-$99 4 · 14%
$500+ 1 · 4%
Store currencies
USD 40 GBP 6 EUR 4 AUD 2 CAD 2 BRL 1 DKK 1 NZD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (57%), Facebook (55%), Twitter / X (22%).

Instagram
57%
Facebook
55%
Twitter / X
22%
YouTube
21%
TikTok
14%
LinkedIn
10%
Pinterest
5%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Facebook Pixel (2%), Pinterest Pixel (2%).

Facebook Pixel
2%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $12 avg
Arts & Entertainment quilt patterns digital download
12 products $23 avg
HOME | Mysite United States
124 products $5 avg
Celebrations & Gifts colouring page printable
16 products $19 avg
Arts & Entertainment digital download print
135 products $27 avg
Arts & Entertainment online art gallery modern renaissance
190 products $92 avg
Arts & Entertainment bespoke art digital download
12 products $23 avg
14 products
Arts & Entertainment art illustration
5 products
Toys & Games board game roleplaying
6 products
Books & Literature Apparel & Accessories women's wellness digital download
13 products $15 avg
Arts & Entertainment musician music

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FAQ

How many Wix Digital download stores are there?

We currently track 58 active Wix stores in the Digital download segment.

Are Wix Digital download stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Digital download segment, showing a 5% monthly growth rate.

What is the average product price in Wix Digital download stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.