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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

301 Wix Handcrafted Stores: Stats & Market Data (2026)

301 active Wix stores fall into the Handcrafted segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Apparel & Accessories. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
97%
Contact info
Total Stores
301
Active Wix stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
84
Among 289 stores with catalog data
Avg. Price
$122
Among 204 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

24 new stores were added in the past 30 days (8% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51 · 18%
10-49 141 · 49%
50-199 75 · 26%
200-999 18 · 6%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
38% coverage
Arts & Entertainment
22% coverage
Apparel & Accessories
10% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
5% coverage
Furniture
5% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
3% coverage
Health
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 84 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 88 · 43%
$25-$49 45 · 22%
$50-$99 25 · 12%
$100-$199 25 · 12%
$200-$499 12 · 6%
$500+ 9 · 4%
Store currencies
USD 193 GBP 24 CAD 22 EUR 18 INR 15 AUD 10 ZAR 6 CHF 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $122 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (70%), Facebook (60%), Pinterest (10%).

Instagram
70%
Facebook
60%
Pinterest
10%
Twitter / X
10%
TikTok
9%
YouTube
7%
LinkedIn
4%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), Google Tag Manager (2%).

Google Analytics
3%
Facebook Pixel
2%
Google Tag Manager
2%
Pinterest Pixel
2%
Google Ads
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

17 products $30 avg
Food & Beverages cakes handcrafted
91 products $12 avg
Jewelry & Watches jewelry accessories
13 products $37 avg
Home & Garden wood products handcrafted
19 products $8 avg
Food & Beverages chocolates handcrafted
41 products $44 avg
Home & Garden handmade upcycled
37 products $106 avg
Apparel & Accessories silk foulard fashion accessories
9 products $46 avg
Arts & Entertainment resin art handcrafted
30 products $608 avg
Furniture garden furniture handcrafted
15 products $27 avg
Apparel & Accessories handbags handcrafted
112 products $111 avg
Sporting Goods luxury golf accessories
72 products $151 avg
Home & Garden candles soy candles
22 products $55 avg
Apparel & Accessories leather goods handcrafted

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FAQ

How many Wix Handcrafted stores are there?

We currently track 301 active Wix stores in the Handcrafted segment.

Are Wix Handcrafted stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Handcrafted segment, showing a 8% monthly growth rate.

What is the average product price in Wix Handcrafted stores?

Among stores with pricing data, the average listed price is about $122, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.