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Topic
Updated Apr 27, 2026
Wix

478 Wix Home goods Stores: Stats & Market Data (2026)

478 active Wix stores fall into the Home goods segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Beauty & Cosmetics. 64% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

64%
Social media
1%
Meta ads
71%
Contact info
Total Stores
478
Active Wix stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
72
Among 471 stores with catalog data
Avg. Price
$339
Among 220 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

52 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 92 · 20%
10-49 292 · 62%
50-199 55 · 12%
200-999 27 · 6%
1k-4.9k 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Apparel & Accessories
9% coverage
Beauty & Cosmetics
4% coverage
Arts & Entertainment
4% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
3% coverage
Furniture
2% coverage
Electronics
1% coverage
Health
1% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 72 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Japan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 93 · 42%
$25-$49 42 · 19%
$50-$99 53 · 24%
$100-$199 11 · 5%
$200-$499 13 · 6%
$500+ 8 · 4%
Store currencies
USD 326 GBP 24 EUR 23 CAD 19 JPY 12 BRL 9 INR 8 MXN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $339 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (49%), Facebook (40%), YouTube (11%).

Instagram
49%
Facebook
40%
YouTube
11%
LinkedIn
10%
TikTok
9%
Twitter / X
7%
Pinterest
5%

Social media adoption is strong at 64%, and 1% of stores run Meta ad campaigns. That's 10 percentage points below the Wix average of 74%.

Marketing & analytics tools

Facebook Pixel (1%), Google Tag Manager (1%), Google Analytics (1%).

Facebook Pixel
1%
Google Tag Manager
1%
Google Analytics
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

11 products $127 avg
Home & Garden home goods kitchenware
76 products $357 avg
Home & Garden Health home goods kitchen appliances
12 products $56 avg
Home & Garden second-hand resale store
40 products $96 avg
Apparel & Accessories Celebrations & Gifts personalized custom gifts
Home United Arab Emirates
12 products $15 avg
Home & Garden home decor
254 products $434 avg
Home & Garden home decor garden supplies
250 products $6 avg
Home & Garden home products home goods
9 products $87 avg 1 ads
Home & Garden home decor kitchen accessories
12 products $1 avg
Home & Garden home decor home goods
16 products $23 avg
Home & Garden garden decor outdoor living
209 products $14 avg
Arts & Entertainment Apparel & Accessories Home & Garden handmade art abstract art
90 products $46 avg
Home & Garden home decor tableware

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FAQ

How many Wix Home goods stores are there?

We currently track 478 active Wix stores in the Home goods segment.

Are Wix Home goods stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Home goods segment, showing a 11% monthly growth rate.

What is the average product price in Wix Home goods stores?

Among stores with pricing data, the average listed price is about $339, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.