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Topic
Updated May 25, 2026
Wix

39 Wix Makeup essentials Stores: Stats & Market Data (2026)

39 active Wix stores fall into the Makeup essentials segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 67% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

67%
Social media
0%
Meta ads
67%
Contact info
Total Stores
39
Active Wix stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
57
Among 39 stores with catalog data
Avg. Price
$55
Among 22 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

11 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 10%
10-49 25 · 64%
50-199 8 · 21%
200-999 2 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
5% coverage
Health
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 57 because some stores carry much larger inventories. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8 · 36%
$25-$49 9 · 41%
$50-$99 2 · 9%
$100-$199 1 · 5%
$200-$499 2 · 9%
Store currencies
USD 20 GBP 10 AUD 2 EUR 2 CAD 1 CHF 1 HKD 1 NZD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (38%), Pinterest (23%), Facebook (21%).

Instagram
38%
Pinterest
23%
Facebook
21%
TikTok
18%
YouTube
10%
LinkedIn
8%
Twitter / X
3%

Social media adoption is strong at 67%, and 0% of stores run Meta ad campaigns.

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

42 products $74 avg
Beauty & Cosmetics skin care products cosmetic treatments
13 products $338 avg
Beauty & Cosmetics beauty products skincare routine
HOME | My Store United Kingdom
57 products $15 avg
Beauty & Cosmetics makeup tools skincare products
10 products $62 avg
Beauty & Cosmetics natural beauty products skincare routine
271 products $1 avg
Beauty & Cosmetics beauty products cosmetics online
G´lore | beleza United Kingdom
69 products $16 avg
Beauty & Cosmetics beauty products makeup essentials
807 products $50 avg
Beauty & Cosmetics beauty products skincare routine
72 products $11 avg
Beauty & Cosmetics makeup essentials skincare products
HOME | My Store United Kingdom
25 products $17 avg
Beauty & Cosmetics beauty products skincare routine
37 products $35 avg
Beauty & Cosmetics beauty products skincare routine
HOME | My Store United Kingdom
32 products $41 avg
Beauty & Cosmetics beauty products skincare items
31 products $34 avg
Beauty & Cosmetics cosmetics store beauty products

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FAQ

How many Wix Makeup essentials stores are there?

We currently track 39 active Wix stores in the Makeup essentials segment.

Are Wix Makeup essentials stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Makeup essentials segment, showing a 28% monthly growth rate.

What is the average product price in Wix Makeup essentials stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.