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Topic
Updated May 18, 2026
Wix

42 Wix Newborn essentials Stores: Stats & Market Data (2026)

42 active Wix stores fall into the Newborn essentials segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Health. 86% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

86%
Social media
0%
Meta ads
67%
Contact info
Total Stores
42
Active Wix stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
134
Among 42 stores with catalog data
Avg. Price
$32
Among 29 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

5 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 29%
10-49 15 · 36%
50-199 9 · 21%
200-999 4 · 10%
1k-4.9k 2 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Health
5% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 134 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, France, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13 · 45%
$25-$49 12 · 41%
$50-$99 1 · 3%
$100-$199 3 · 10%
Store currencies
USD 13 EUR 12 INR 3 NZD 3 BRL 2 GBP 2 ILS 2 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $32 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (83%), Facebook (69%), YouTube (12%).

Instagram
83%
Facebook
69%
YouTube
12%
LinkedIn
10%
Pinterest
7%
TikTok
7%
Twitter / X
2%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 0% run Meta ads. That's 17 percentage points above the Wix average of 69%.

Marketing & analytics tools

Google Ads (5%), Google Analytics (5%), Facebook Pixel (2%).

Google Ads
5%
Google Analytics
5%
Facebook Pixel
2%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $112 avg
Baby & Kids baby clothes baby gear
162 products $33 avg
Baby & Kids baby clothes baby gear
11 products $25 avg
Baby & Kids baby sleep coaching infant childcare
83 products $19 avg
Baby & Kids baby clothes kids outfits
28 products $28 avg
Baby & Kids baby clothes toddler outfits
237 products
Baby & Kids baby gift set personalized baby blanket
164 products $27 avg
Baby & Kids baby swaddle cotton swaddle
1,444 products $22 avg
Baby & Kids baby store online baby shop
60 products $33 avg
Baby & Kids baby clothes newborn essentials
5 products
Baby & Kids baby care products children's clothing
52 products $24 avg
Baby & Kids baby toys newborn essentials

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FAQ

How many Wix Newborn essentials stores are there?

We currently track 42 active Wix stores in the Newborn essentials segment.

Are Wix Newborn essentials stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Newborn essentials segment, showing a 12% monthly growth rate.

What is the average product price in Wix Newborn essentials stores?

Among stores with pricing data, the average listed price is about $32, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.