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Updated June 8, 2026
Wix

45 Wix Newborn essentials Stores: Stats & Market Data (2026)

45 active Wix stores fall into the Newborn essentials segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Health. 87% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

87%
Social media
2%
Meta ads
71%
Contact info
Total Stores
45
Active Wix stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
142
Among 45 stores with catalog data
Avg. Price
$33
Among 31 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 27%
10-49 15 · 33%
50-199 11 · 24%
200-999 5 · 11%
1k-4.9k 2 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Health
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 142 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, France, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 15 · 48%
$25-$49 11 · 35%
$50-$99 2 · 6%
$100-$199 3 · 10%
Store currencies
EUR 15 USD 13 INR 3 NZD 3 BRL 2 GBP 2 ILS 2 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (87%), Facebook (71%), YouTube (11%).

Instagram
87%
Facebook
71%
YouTube
11%
LinkedIn
9%
Pinterest
7%
TikTok
7%
Twitter / X
2%

Social media engagement is exceptionally high: 87% of stores maintain social profiles and 2% run Meta ads. That's 23 percentage points above the Wix average of 64%.

Marketing & analytics tools

Facebook Pixel (4%), Google Ads (4%), Google Analytics (4%).

Facebook Pixel
4%
Google Ads
4%
Google Analytics
4%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,406 products $21 avg
Baby & Kids baby store online baby shop
45 products $12 avg
Baby & Kids baby products silicone baby items
36 products $24 avg
Baby & Kids creative baby clothes baby accessories online
5 products $48 avg
Baby & Kids handmade baby gifts newborn essentials
162 products $25 avg
Baby & Kids baby clothes baby gear
26 products $112 avg
Baby & Kids baby clothes baby gear
22 products $54 avg
Baby & Kids baby gifts newborn essentials
362 products $4 avg
Baby & Kids baby products newborn essentials
25 products $6 avg
Baby & Kids baby swaddle wrap newborn essentials
10 products $27 avg
Baby & Kids baby clothes baby gear
77 products
Baby & Kids baby bibs cotton bibs

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FAQ

How many Wix Newborn essentials stores are there?

We currently track 45 active Wix stores in the Newborn essentials segment.

Are Wix Newborn essentials stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Newborn essentials segment, showing a 11% monthly growth rate.

What is the average product price in Wix Newborn essentials stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.