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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

301 Wix Online store Stores: Stats & Market Data (2026)

301 active Wix stores fall into the Online store segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Electronics. 72% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

72%
Social media
3%
Meta ads
70%
Contact info
Total Stores
301
Active Wix stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
183
Among 295 stores with catalog data
Avg. Price
$570
Among 188 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

32 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 54 · 18%
10-49 154 · 52%
50-199 53 · 18%
200-999 25 · 8%
1k-4.9k 7 · 2%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Arts & Entertainment
13% coverage
Electronics
12% coverage
Home & Garden
8% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
4% coverage
Celebrations & Gifts
4% coverage
Software
3% coverage
Toys & Games
2% coverage
Business & Industrial
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 183 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 90 · 48%
$25-$49 50 · 27%
$50-$99 28 · 15%
$100-$199 9 · 5%
$200-$499 5 · 3%
$500+ 6 · 3%
Store currencies
USD 112 EUR 37 BRL 16 GBP 16 CAD 15 INR 14 MXN 11 JPY 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $570 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Instagram (58%), Facebook (48%), YouTube (14%).

Instagram
58%
Facebook
48%
YouTube
14%
TikTok
11%
Twitter / X
10%
LinkedIn
9%
Pinterest
5%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Facebook Pixel (3%), Google Analytics (3%), Google Tag Manager (2%).

Facebook Pixel
3%
Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $7 avg 1 ads
Arts & Entertainment 3d printing desk toys
18 products $18 avg
Apparel & Accessories fashion clothing
24 products $40 avg
Home & Garden sustainable homeware made in england
60 products $13 avg
Arts & Entertainment stickers original art
14 products $28 avg
Food & Beverages energy drinks natural ingredients
6 products $13 avg
7 products $18 avg
Arts & Entertainment inspirational women men
32 products $59 avg
Home & Garden kitchen home products
381 products $6 avg
Apparel & Accessories modest fashion hijabs
76 products $12 avg
Electronics tech gadgets digital products

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FAQ

How many Wix Online store stores are there?

We currently track 301 active Wix stores in the Online store segment.

Are Wix Online store stores growing?

Yes. In the last 30 days, 32 new stores were indexed in the Online store segment, showing a 11% monthly growth rate.

What is the average product price in Wix Online store stores?

Among stores with pricing data, the average listed price is about $570, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.