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Updated Apr 6, 2026
WooCommerce

3,165 WooCommerce Sexual Wellness Stores: Stats & Market Data (2026)

3,165 active WooCommerce stores fall into the Sexual Wellness segment, with 215 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Adult, Health, Beauty & Cosmetics. 59% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

59%
Social media
2%
Meta ads
60%
Contact info
Total Stores
3,165
Active WooCommerce stores
New (30d)
215
Newly added in the last 30 days
Avg. Products
1,631
Among 3,108 stores with catalog data
Avg. Price
$133
Among 2,918 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

195 97 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

215 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,056 · 34%
10-49 810 · 26%
50-199 528 · 17%
200-999 390 · 13%
1k-4.9k 171 · 6%
5k+ 153 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
100% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Education & Courses 6 Apparel & Accessories 4 Food & Beverages 4 Baby & Kids 3 Books & Literature 3 Arts & Entertainment 1 Celebrations & Gifts 1 Home & Garden 1 Jewelry & Watches 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 1,631 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,190 · 41%
$25-$49 850 · 29%
$50-$99 472 · 16%
$100-$199 202 · 7%
$200-$499 117 · 4%
$500+ 87 · 3%
Store currencies
USD 1,104 EUR 612 INR 129 BDT 102 GBP 100 MYR 99 VND 79 COP 54

Among stores with pricing data, the most common price range is Under $25. The average is higher at $133 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (49%), Instagram (40%), Twitter / X (17%).

Facebook
49%
Instagram
40%
Twitter / X
17%
YouTube
14%
TikTok
9%
LinkedIn
5%
Pinterest
3%

Social media adoption is strong at 59%, and 2% of stores run Meta ad campaigns. That's 9 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (19%), Facebook Pixel (11%).

Google Analytics
28%
Google Tag Manager
19%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $10 avg 4 ads
Adult sex toys erotic products
5 products $1 avg 29 ads
Adult relationship advice cheating detection
6 products $32 avg 2 ads
Adult health products sexual wellness
5 products $11 avg 2 ads
Adult men health women care
119 products $1240 avg 3 ads
Adult sex dolls tpe dolls
22 products $15 avg 3 ads
Adult menstrual products reusable menstrual cups
1,031 products $20 avg
Adult sex toys erotic products
23 products $5 avg
Adult rintasyöpä health awareness
6 products $84 avg
Adult sex toys erotic products
5 products $25 avg
Adult Home & Garden poppers aromatics
43 products $41 avg
Adult sex toys erotic products
31 products $102 avg
Adult leather bar adult store

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FAQ

How many WooCommerce Sexual Wellness stores are there?

We currently track 3,165 active WooCommerce stores in the Sexual Wellness segment.

Are WooCommerce Sexual Wellness stores growing?

Yes. In the last 30 days, 215 new stores were indexed in the Sexual Wellness segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Sexual Wellness stores?

Among stores with pricing data, the average listed price is about $133, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.