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Topic
Updated May 18, 2026
WooCommerce

730 WooCommerce Adult products Stores: Stats & Market Data (2026)

730 active WooCommerce stores fall into the Adult products segment, with 293 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Health. 37% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

37%
Social media
2%
Meta ads
45%
Contact info
Total Stores
730
Active WooCommerce stores
New (30d)
293
Newly added in the last 30 days
Avg. Products
4,448
Among 728 stores with catalog data
Avg. Price
$200
Among 689 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

182 91 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

293 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 174 · 24%
10-49 144 · 20%
50-199 133 · 18%
200-999 131 · 18%
1k-4.9k 59 · 8%
5k+ 87 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
98% coverage
Apparel & Accessories
4% coverage
Health
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Home & Garden
1% coverage
Animals & Pet Supplies 3 Books & Literature 3 Arts & Entertainment 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 4,448 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,383. The strongest country concentrations are India, Bangladesh, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 293 · 43%
$25-$49 171 · 25%
$50-$99 97 · 14%
$100-$199 35 · 5%
$200-$499 25 · 4%
$500+ 68 · 10%
Store currencies
USD 290 EUR 134 BDT 29 INR 26 GBP 24 VND 24 BRL 15 MYR 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $200 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (27%), Facebook (26%), Twitter / X (12%).

Instagram
27%
Facebook
26%
Twitter / X
12%
YouTube
8%
TikTok
6%
LinkedIn
3%
Pinterest
2%

About 37% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (13%), Facebook Pixel (8%).

Google Analytics
20%
Google Tag Manager
13%
Facebook Pixel
8%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $87 avg 3 ads
Adult adult products sex toys
59 products $9 avg 3 ads
Apparel & Accessories Adult women's lingerie fashion accessories
10 products $10 avg 5 ads
Adult adult products sexual wellness store
225 products $38 avg
Apparel & Accessories Adult lingerie sexy
11 products $85 avg
Adult sexy lingerie shaping underwear
21 products $19 avg
Adult adult products erotic products
19 products $2 avg
Adult adult products personal care
62 products $698 avg
Adult sex dolls realistic sex dolls
1,658 products $34 avg
Adult lingerie store sexy lingerie
10 products $28 avg
Adult sex toys adult products
32 products $63 avg
Adult adult products incontinence products
52 products $2061 avg
Adult erotic products sexual wellness store

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FAQ

How many WooCommerce Adult products stores are there?

We currently track 730 active WooCommerce stores in the Adult products segment.

Are WooCommerce Adult products stores growing?

Yes. In the last 30 days, 293 new stores were indexed in the Adult products segment, showing a 40% monthly growth rate.

What is the average product price in WooCommerce Adult products stores?

Among stores with pricing data, the average listed price is about $200, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.