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Topic
Updated Apr 27, 2026
WooCommerce

543 WooCommerce Adult products Stores: Stats & Market Data (2026)

543 active WooCommerce stores fall into the Adult products segment, with 121 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Adult, Apparel & Accessories, Health. 46% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

46%
Social media
2%
Meta ads
48%
Contact info
Total Stores
543
Active WooCommerce stores
New (30d)
121
Newly added in the last 30 days
Avg. Products
2,464
Among 539 stores with catalog data
Avg. Price
$180
Among 507 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

116 58 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

121 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 177 · 33%
10-49 109 · 20%
50-199 100 · 19%
200-999 83 · 15%
1k-4.9k 35 · 6%
5k+ 35 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
97% coverage
Apparel & Accessories
3% coverage
Health
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Education & Courses
1% coverage
Books & Literature 2 Food & Beverages 2 Hardware 2 Home & Garden 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 2,464 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are Bangladesh, India, Malaysia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 214 · 42%
$25-$49 127 · 25%
$50-$99 69 · 14%
$100-$199 32 · 6%
$200-$499 21 · 4%
$500+ 44 · 9%
Store currencies
USD 231 EUR 84 BDT 25 INR 24 GBP 17 VND 14 MYR 13 COP 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $180 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (36%), Instagram (32%), Twitter / X (13%).

Facebook
36%
Instagram
32%
Twitter / X
13%
YouTube
9%
TikTok
7%
LinkedIn
3%
Pinterest
3%

About 46% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (12%), Facebook Pixel (10%).

Google Analytics
21%
Google Tag Manager
12%
Facebook Pixel
10%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $9 avg
Adult anal hygiene sexual wellness
732 products $78 avg
Adult sex toys adult products
13 products $127 avg
Adult adult products sexual wellness
4,280 products $20 avg
Adult sex shop adult products
292 products $14 avg
Adult sex toys adult products
28 products $30 avg
Toys & Games martial arts equipment kids merchandise
5 products $12 avg
Adult sexual wellness store condoms and lubricants
92 products $48 avg
Adult sex toys adult products
221 products $42 avg
Adult Beauty & Cosmetics Health subliminal programs mind upgrade
12 products $20 avg
Adult sexual wellness adult products
299 products $16 avg
Adult adult toys erotic lingerie

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FAQ

How many WooCommerce Adult products stores are there?

We currently track 543 active WooCommerce stores in the Adult products segment.

Are WooCommerce Adult products stores growing?

Yes. In the last 30 days, 121 new stores were indexed in the Adult products segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Adult products stores?

Among stores with pricing data, the average listed price is about $180, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.