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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

4,001 WooCommerce Baby Gear & Strollers Stores: Stats & Market Data (2026)

4,001 active WooCommerce stores fall into the Baby Gear & Strollers segment, with 263 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Home & Garden, Toys & Games. 77% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

77%
Social media
4%
Meta ads
72%
Contact info
Total Stores
4,001
Active WooCommerce stores
New (30d)
263
Newly added in the last 30 days
Avg. Products
1,290
Among 3,980 stores with catalog data
Avg. Price
$96
Among 3,706 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

252 126 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

263 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 574 · 14%
10-49 1,064 · 27%
50-199 995 · 25%
200-999 825 · 21%
1k-4.9k 367 · 9%
5k+ 155 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Home & Garden
8% coverage
Toys & Games
6% coverage
Beauty & Cosmetics
5% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Food & Beverages
2% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Education & Courses 19

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,290 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are Bangladesh, Poland, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,805 · 49%
$25-$49 894 · 24%
$50-$99 497 · 13%
$100-$199 273 · 7%
$200-$499 165 · 4%
$500+ 72 · 2%
Store currencies
EUR 1,136 USD 730 BDT 272 GBP 144 INR 122 PLN 113 VND 100 AUD 78

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (70%), Instagram (61%), YouTube (16%).

Facebook
70%
Instagram
61%
YouTube
16%
TikTok
13%
Twitter / X
7%
LinkedIn
4%
Pinterest
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 4% run Meta ads. That's 9 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (29%), Facebook Pixel (27%).

Google Analytics
34%
Google Tag Manager
29%
Facebook Pixel
27%
Google Ads
14%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

56 products $136 avg 2 ads
Baby & Kids stroller accessories baby travel gear
56 products $40 avg 4 ads
Baby & Kids Health Beauty & Cosmetics baby care products wellness items
29 products $111 avg 28 ads
Baby & Kids baby products baby gear
638 products $39 avg 2 ads
Baby & Kids baby-crib nursery-decor
1,974 products $26 avg 1 ads
Baby & Kids baby products children accessories
53 products $41 avg 4 ads
Baby & Kids baby products kids gifts
28 products $11 avg 1 ads
Baby & Kids Beauty & Cosmetics baby products mother and baby
5 products $72 avg 3 ads
Baby & Kids handmade baby products personalized baby items
185 products $29 avg 1 ads
Baby & Kids personalised baby gifts baby products for all occasions
44 products $8 avg 3 ads
Baby & Kids Beauty & Cosmetics baby products diapers
3,736 products $65 avg 1 ads
Baby & Kids baby-products childrens-store

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FAQ

How many WooCommerce Baby Gear & Strollers stores are there?

We currently track 4,001 active WooCommerce stores in the Baby Gear & Strollers segment.

Are WooCommerce Baby Gear & Strollers stores growing?

Yes. In the last 30 days, 263 new stores were indexed in the Baby Gear & Strollers segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Baby Gear & Strollers stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.