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Topic
Updated Apr 27, 2026
WooCommerce

347 WooCommerce Maternity Stores: Stats & Market Data (2026)

347 active WooCommerce stores fall into the Maternity segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Health. 77% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

77%
Social media
5%
Meta ads
68%
Contact info
Total Stores
347
Active WooCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
1,806
Among 347 stores with catalog data
Avg. Price
$64
Among 327 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

44 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 13%
10-49 125 · 36%
50-199 72 · 21%
200-999 57 · 16%
1k-4.9k 26 · 7%
5k+ 21 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
74% coverage
Apparel & Accessories
17% coverage
Health
7% coverage
Beauty & Cosmetics
6% coverage
Education & Courses
5% coverage
Celebrations & Gifts
3% coverage
Home & Garden
3% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Adult
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,806 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,077. The strongest country concentrations are Poland, Brazil, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 150 · 46%
$25-$49 89 · 27%
$50-$99 40 · 12%
$100-$199 29 · 9%
$200-$499 13 · 4%
$500+ 6 · 2%
Store currencies
EUR 107 USD 54 PLN 16 BRL 13 VND 11 BDT 9 MXN 8 ILS 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the WooCommerce average of $418.

Social media platforms

Facebook (67%), Instagram (65%), TikTok (15%).

Facebook
67%
Instagram
65%
TikTok
15%
YouTube
15%
Twitter / X
6%
LinkedIn
3%
Pinterest
3%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 5% run Meta ads. That's 19 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (29%), Google Tag Manager (27%).

Google Analytics
34%
Facebook Pixel
29%
Google Tag Manager
27%
Google Ads
12%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

820 products $157 avg 2 ads
Baby & Kids baby products children's gear
397 products $35 avg 1 ads
Baby & Kids baby-products kids-shop
284 products $35 avg 1 ads
Baby & Kids baby kids
41 products $31 avg 1 ads
Baby & Kids Health breastfeeding maternity
17 products $33 avg 1 ads
Baby & Kids maternity baby-care
8 products $458 avg 8 ads
Baby & Kids giveaway parents
594 products $47 avg
Baby & Kids baby products children's store
265 products $42 avg
Baby & Kids baby products children's items
426 products $6 avg
Baby & Kids Beauty & Cosmetics baby products skincare
126 products $3 avg
Baby & Kids baby products child care
47 products $8 avg
Baby & Kids Apparel & Accessories baby clothing women's apparel
228 products $38 avg
Baby & Kids baby-products diapers

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FAQ

How many WooCommerce Maternity stores are there?

We currently track 347 active WooCommerce stores in the Maternity segment.

Are WooCommerce Maternity stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Maternity segment, showing a 13% monthly growth rate.

What is the average product price in WooCommerce Maternity stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.