Use Cases Features Pricing API Log in
WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

413 WooCommerce Parenting Stores: Stats & Market Data (2026)

413 active WooCommerce stores fall into the Parenting segment, with 71 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Baby & Kids, Books & Literature. 68% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

68%
Social media
2%
Meta ads
53%
Contact info
Total Stores
413
Active WooCommerce stores
New (30d)
71
Newly added in the last 30 days
Avg. Products
1,195
Among 413 stores with catalog data
Avg. Price
$89
Among 395 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

71 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 154 · 37%
10-49 144 · 35%
50-199 62 · 15%
200-999 28 · 7%
1k-4.9k 13 · 3%
5k+ 12 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
50% coverage
Baby & Kids
35% coverage
Books & Literature
12% coverage
Home & Garden
3% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
0% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 1,195 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are Poland, France, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 195 · 49%
$25-$49 78 · 20%
$50-$99 52 · 13%
$100-$199 36 · 9%
$200-$499 27 · 7%
$500+ 7 · 2%
Store currencies
USD 129 EUR 113 GBP 19 PLN 16 CAD 15 AUD 12 BDT 10 ILS 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (59%), Instagram (55%), YouTube (22%).

Facebook
59%
Instagram
55%
YouTube
22%
Twitter / X
14%
LinkedIn
10%
TikTok
10%
Pinterest
9%

Social media adoption is strong at 68%, and 2% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (24%), Facebook Pixel (23%).

Google Analytics
42%
Google Tag Manager
24%
Facebook Pixel
23%
Google Ads
8%
Pinterest Pixel
2%
TikTok Pixel
2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

35 products $12 avg 2 ads
Toys & Games Celebrations & Gifts Education & Courses children self-esteem
159 products $65 avg 9 ads
Education & Courses baby-education parenting
13 products $22 avg 1 ads
Books & Literature maternal health parenting
6 products $43 avg
Education & Courses parenting coaching
272 products $12 avg
Education & Courses digital downloads marriage
2,406 products $19 avg
Baby & Kids baby-products parenting
14 products $11 avg
Books & Literature children books
6 products $75 avg
Baby & Kids maternity baby-products
46 products $4 avg
Education & Courses parenting education
73 products $246 avg
Education & Courses breastfeeding childbirth
53 products $51 avg
Education & Courses online courses parenting

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Parenting stores are there?

We currently track 413 active WooCommerce stores in the Parenting segment.

Are WooCommerce Parenting stores growing?

Yes. In the last 30 days, 71 new stores were indexed in the Parenting segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Parenting stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.