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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

410 WooCommerce Parenting Stores: Stats & Market Data (2026)

410 active WooCommerce stores fall into the Parenting segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Baby & Kids, Books & Literature. 66% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
52%
Contact info
Total Stores
410
Active WooCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
1,210
Among 410 stores with catalog data
Avg. Price
$89
Among 392 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 154 · 38%
10-49 140 · 34%
50-199 62 · 15%
200-999 29 · 7%
1k-4.9k 13 · 3%
5k+ 12 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
50% coverage
Baby & Kids
35% coverage
Books & Literature
12% coverage
Home & Garden
3% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
0% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 1,210 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Poland, France, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 195 · 50%
$25-$49 75 · 19%
$50-$99 51 · 13%
$100-$199 36 · 9%
$200-$499 29 · 7%
$500+ 6 · 2%
Store currencies
USD 125 EUR 114 GBP 21 PLN 16 CAD 15 AUD 12 BDT 10 ILS 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (57%), Instagram (54%), YouTube (20%).

Facebook
57%
Instagram
54%
YouTube
20%
Twitter / X
14%
LinkedIn
10%
Pinterest
9%
TikTok
9%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns. That's 21 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (24%), Facebook Pixel (21%).

Google Analytics
41%
Google Tag Manager
24%
Facebook Pixel
21%
Google Ads
8%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $258 avg
Education & Courses pregnancy parenting
150 products $34 avg
Baby & Kids baby-products kids-items
19 products $15 avg
Books & Literature parenting ebooks
24 products $75 avg
Baby & Kids kids children
881 products $11 avg
Education & Courses educational tools psychoeducational
631 products $45 avg
Baby & Kids Apparel & Accessories Celebrations & Gifts parenting baby-care
10 products $21 avg
Home & Garden parenting special needs
5 products $12 avg
Education & Courses e-books childbirth
35 products $12 avg
Toys & Games Celebrations & Gifts Education & Courses children self-esteem
7 products $58 avg
Education & Courses early childhood development parenting
14 products $6 avg
Education & Courses kids educational

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FAQ

How many WooCommerce Parenting stores are there?

We currently track 410 active WooCommerce stores in the Parenting segment.

Are WooCommerce Parenting stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Parenting segment, showing a 2% monthly growth rate.

What is the average product price in WooCommerce Parenting stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.