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Topic
Updated May 18, 2026
WooCommerce

178 WooCommerce Pregnancy Stores: Stats & Market Data (2026)

178 active WooCommerce stores fall into the Pregnancy segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Education & Courses, Health. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
65%
Contact info
Total Stores
178
Active WooCommerce stores
New (30d)
30
Newly added in the last 30 days
Avg. Products
89
Among 178 stores with catalog data
Avg. Price
$91
Among 171 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

30 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 62 · 35%
10-49 74 · 42%
50-199 31 · 17%
200-999 8 · 4%
1k-4.9k 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
35% coverage
Education & Courses
27% coverage
Health
26% coverage
Beauty & Cosmetics
9% coverage
Books & Literature
7% coverage
Celebrations & Gifts
6% coverage
Home & Garden
2% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 89 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The strongest country concentrations are Netherlands, Israel, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 33%
$25-$49 37 · 22%
$50-$99 35 · 20%
$100-$199 22 · 13%
$200-$499 14 · 8%
$500+ 6 · 4%
Store currencies
EUR 58 USD 43 ILS 11 GBP 8 AUD 5 PLN 5 CAD 4 CHF 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (65%), Facebook (62%), YouTube (26%).

Instagram
65%
Facebook
62%
YouTube
26%
TikTok
14%
Twitter / X
11%
LinkedIn
8%
Pinterest
4%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads. That's 31 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (37%), Facebook Pixel (29%), Google Tag Manager (28%).

Google Analytics
37%
Facebook Pixel
29%
Google Tag Manager
28%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

30 products $43 avg
Education & Courses fertility pregnancy
63 products $45 avg
Baby & Kids Celebrations & Gifts pregnancy lactation
53 products $51 avg
Education & Courses online courses parenting
48 products $69 avg
Baby & Kids birth products birth pools
34 products $24 avg
Books & Literature Education & Courses pregnancy fear release
74 products $20 avg
Education & Courses health parenting
6 products $160 avg
Baby & Kids Education & Courses pregnancy newborn
15 products $26 avg
Health Education & Courses maternity pregnancy
77 products $14 avg
Books & Literature midwifery pregnancy
18 products $45 avg
Baby & Kids pregnancy postpartum
29 products $13 avg
Baby & Kids Health pregnancy birthing
10 products $129 avg
Education & Courses women pregnancy

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FAQ

How many WooCommerce Pregnancy stores are there?

We currently track 178 active WooCommerce stores in the Pregnancy segment.

Are WooCommerce Pregnancy stores growing?

Yes. In the last 30 days, 30 new stores were indexed in the Pregnancy segment, showing a 17% monthly growth rate.

What is the average product price in WooCommerce Pregnancy stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.