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Topic
Updated June 8, 2026
WooCommerce

176 WooCommerce Pregnancy Stores: Stats & Market Data (2026)

176 active WooCommerce stores fall into the Pregnancy segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Education & Courses, Health. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
66%
Contact info
Total Stores
176
Active WooCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
89
Among 176 stores with catalog data
Avg. Price
$98
Among 169 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 62 · 35%
10-49 72 · 41%
50-199 32 · 18%
200-999 7 · 4%
1k-4.9k 3 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
35% coverage
Education & Courses
27% coverage
Health
26% coverage
Beauty & Cosmetics
9% coverage
Books & Literature
7% coverage
Celebrations & Gifts
6% coverage
Home & Garden
2% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Arts & Entertainment
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 89 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Netherlands, Israel, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 57 · 34%
$25-$49 39 · 23%
$50-$99 32 · 19%
$100-$199 22 · 13%
$200-$499 14 · 8%
$500+ 5 · 3%
Store currencies
EUR 61 USD 38 ILS 11 GBP 9 AUD 5 CAD 4 CHF 4 PLN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (64%), Facebook (63%), YouTube (21%).

Instagram
64%
Facebook
63%
YouTube
21%
TikTok
13%
Twitter / X
11%
LinkedIn
7%
Pinterest
4%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 32 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (31%), Facebook Pixel (27%).

Google Analytics
37%
Google Tag Manager
31%
Facebook Pixel
27%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

68 products $50 avg 1 ads
Baby & Kids Celebrations & Gifts pregnancy lactation
43 products $167 avg
Baby & Kids breast pumps pregnancy
23 products $258 avg
Education & Courses pregnancy parenting
15 products $32 avg
Baby & Kids baby massage baby care
330 products $20 avg
Baby & Kids maternity pregnancy
7 products $134 avg
Baby & Kids Health Celebrations & Gifts maternity meditation
75 products $20 avg
Education & Courses health parenting
7 products $21 avg
Baby & Kids pregnancy baby-shower
21 products $13 avg
Health breastfeeding maternity
29 products $13 avg
Baby & Kids Health pregnancy birthing
329 products $20 avg
Baby & Kids pregnancy baby-products

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FAQ

How many WooCommerce Pregnancy stores are there?

We currently track 176 active WooCommerce stores in the Pregnancy segment.

Are WooCommerce Pregnancy stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Pregnancy segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Pregnancy stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.