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WooCommerce subcategory analytics
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Updated Apr 27, 2026
WooCommerce

738 WooCommerce Maternity Stores: Stats & Market Data (2026)

738 active WooCommerce stores fall into the Maternity segment, with 176 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 66% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

66%
Social media
4%
Meta ads
63%
Contact info
Total Stores
738
Active WooCommerce stores
New (30d)
176
Newly added in the last 30 days
Avg. Products
1,178
Among 734 stores with catalog data
Avg. Price
$88
Among 702 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

176 88 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

176 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 142 · 19%
10-49 234 · 32%
50-199 174 · 24%
200-999 118 · 16%
1k-4.9k 40 · 5%
5k+ 26 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Beauty & Cosmetics
14% coverage
Health
14% coverage
Apparel & Accessories
10% coverage
Celebrations & Gifts
5% coverage
Education & Courses
4% coverage
Food & Beverages
2% coverage
Home & Garden
2% coverage
Books & Literature
2% coverage
Jewelry & Watches
1% coverage
Wedding
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,178 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,088. The strongest country concentrations are Viet Nam, Bangladesh, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 376 · 54%
$25-$49 162 · 23%
$50-$99 89 · 13%
$100-$199 39 · 6%
$200-$499 24 · 3%
$500+ 12 · 2%
Store currencies
EUR 189 USD 115 VND 41 INR 31 BDT 28 GBP 25 BRL 19 PLN 17

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Facebook (55%), Instagram (51%), YouTube (13%).

Facebook
55%
Instagram
51%
YouTube
13%
TikTok
12%
Twitter / X
6%
Pinterest
3%
LinkedIn
3%

Social media adoption is strong at 66%, and 4% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (26%), Facebook Pixel (23%).

Google Analytics
33%
Google Tag Manager
26%
Facebook Pixel
23%
Google Ads
13%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,444 products $10 avg 1 ads
Baby & Kids baby-care mom-care
97 products $7 avg 1 ads
Apparel & Accessories Baby & Kids kids clothing store children's apparel
584 products $10 avg 1 ads
Baby & Kids Apparel & Accessories baby store maternity essentials
8 products $458 avg 8 ads
Baby & Kids giveaway parents
4,996 products $41 avg 2 ads
Baby & Kids Apparel & Accessories children products maternity
30 products $4 avg 4 ads
Baby & Kids baby products feeding
77 products $30 avg
Beauty & Cosmetics Baby & Kids skincare beauty
17 products $6 avg
Baby & Kids maternity planner baby care journal
379 products $32 avg
Baby & Kids Celebrations & Gifts infant-products baby-shower
61 products $35 avg
Baby & Kids
28 products $116 avg
Baby & Kids Health breastfeeding support maternity care

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FAQ

How many WooCommerce Maternity stores are there?

We currently track 738 active WooCommerce stores in the Maternity segment.

Are WooCommerce Maternity stores growing?

Yes. In the last 30 days, 176 new stores were indexed in the Maternity segment, showing a 24% monthly growth rate.

What is the average product price in WooCommerce Maternity stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.