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Topic
Updated June 8, 2026
WooCommerce

997 WooCommerce Baby Stores: Stats & Market Data (2026)

997 active WooCommerce stores fall into the Baby segment, with 58 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
59%
Contact info
Total Stores
997
Active WooCommerce stores
New (30d)
58
Newly added in the last 30 days
Avg. Products
2,920
Among 997 stores with catalog data
Avg. Price
$47
Among 936 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

133 66 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

58 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 131 · 13%
10-49 238 · 24%
50-199 235 · 24%
200-999 196 · 20%
1k-4.9k 114 · 11%
5k+ 83 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
78% coverage
Apparel & Accessories
14% coverage
Home & Garden
13% coverage
Toys & Games
10% coverage
Celebrations & Gifts
8% coverage
Beauty & Cosmetics
4% coverage
Electronics
3% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Health
2% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,920 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Bangladesh, Netherlands, Greece.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 495 · 53%
$25-$49 242 · 26%
$50-$99 107 · 11%
$100-$199 59 · 6%
$200-$499 26 · 3%
$500+ 7 · 1%
Store currencies
EUR 325 USD 223 BDT 57 GBP 42 AUD 20 BRL 20 ZAR 19 INR 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (47%), Instagram (46%), TikTok (9%).

Facebook
47%
Instagram
46%
TikTok
9%
YouTube
8%
Twitter / X
5%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (28%), Facebook Pixel (21%), Google Tag Manager (19%).

Google Analytics
28%
Facebook Pixel
21%
Google Tag Manager
19%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $9 avg 32 ads
Home & Garden baby kitchen
154 products $9 avg 1 ads
Baby & Kids baby baby-products
165 products $36 avg
Baby & Kids baby children
211 products $4 avg
Baby & Kids baby kids
16 products $80 avg
Education & Courses Celebrations & Gifts ultrasound baby
6 products $17 avg
Baby & Kids baby children
117 products $15 avg
Baby & Kids Apparel & Accessories baby maternity
64 products $14 avg
Arts & Entertainment baby children
20 products $113 avg
Beauty & Cosmetics clothing children
Home - Echo Baby South Africa
67 products $12 avg
Baby & Kids baby toddler
993 products $7 avg
Food & Beverages Baby & Kids Beauty & Cosmetics tea baby
232 products $41 avg
Celebrations & Gifts personalized gifts event gifts

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FAQ

How many WooCommerce Baby stores are there?

We currently track 997 active WooCommerce stores in the Baby segment.

Are WooCommerce Baby stores growing?

Yes. In the last 30 days, 58 new stores were indexed in the Baby segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Baby stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.