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Topic
Updated May 18, 2026
WooCommerce

2,062 WooCommerce Children Stores: Stats & Market Data (2026)

2,062 active WooCommerce stores fall into the Children segment, with 512 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Toys & Games, Education & Courses. 62% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
61%
Contact info
Total Stores
2,062
Active WooCommerce stores
New (30d)
512
Newly added in the last 30 days
Avg. Products
1,991
Among 2,056 stores with catalog data
Avg. Price
$66
Among 1,947 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

303 151 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

512 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 312 · 15%
10-49 525 · 26%
50-199 485 · 24%
200-999 379 · 18%
1k-4.9k 226 · 11%
5k+ 129 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
37% coverage
Toys & Games
26% coverage
Education & Courses
14% coverage
Apparel & Accessories
11% coverage
Books & Literature
9% coverage
Home & Garden
8% coverage
Celebrations & Gifts
5% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
2% coverage
Health
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,991 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,372. The strongest country concentrations are Poland, Greece, Israel.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,049 · 54%
$25-$49 479 · 25%
$50-$99 189 · 10%
$100-$199 132 · 7%
$200-$499 62 · 3%
$500+ 36 · 2%
Store currencies
EUR 688 USD 438 GBP 75 PLN 72 ILS 52 BDT 49 AUD 40 INR 40

Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (53%), Instagram (51%), YouTube (14%).

Facebook
53%
Instagram
51%
YouTube
14%
Twitter / X
9%
TikTok
8%
LinkedIn
6%
Pinterest
3%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (21%), Google Tag Manager (21%).

Google Analytics
29%
Facebook Pixel
21%
Google Tag Manager
21%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

762 products $26 avg 4 ads
Baby & Kids baby-products children
157 products $8 avg 2 ads
Baby & Kids baby children
386 products $33 avg 37 ads
Baby & Kids children toys
2,127 products 1 ads
Adult Baby & Kids health wellness
141 products $6 avg 2 ads
Baby & Kids baby children
56 products $24 avg 4 ads
Baby & Kids baby products children
2,338 products $16 avg 1 ads
Baby & Kids Apparel & Accessories baby-products children
244 products $5 avg
Baby & Kids baby kids
126 products $3 avg
Books & Literature educational children
64 products $16 avg
Baby & Kids kids babies
30 products $50 avg
Home & Garden home decor
29 products $41 avg
Arts & Entertainment personalized gifts children

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FAQ

How many WooCommerce Children stores are there?

We currently track 2,062 active WooCommerce stores in the Children segment.

Are WooCommerce Children stores growing?

Yes. In the last 30 days, 512 new stores were indexed in the Children segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Children stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.