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Topic
Updated June 8, 2026
WooCommerce

101 WooCommerce Motherhood Stores: Stats & Market Data (2026)

101 active WooCommerce stores fall into the Motherhood segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Education & Courses, Health. 64% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

64%
Social media
2%
Meta ads
54%
Contact info
Total Stores
101
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
82
Among 101 stores with catalog data
Avg. Price
$59
Among 97 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 47 · 47%
10-49 33 · 33%
50-199 16 · 16%
200-999 4 · 4%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
37% coverage
Education & Courses
24% coverage
Health
13% coverage
Books & Literature
12% coverage
Apparel & Accessories
9% coverage
Celebrations & Gifts
7% coverage
Beauty & Cosmetics
6% coverage
Home & Garden
6% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Adult
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 82 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Poland, Czechia, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 56 · 58%
$25-$49 14 · 14%
$50-$99 11 · 11%
$100-$199 9 · 9%
$200-$499 6 · 6%
$500+ 1 · 1%
Store currencies
USD 35 EUR 18 PLN 7 AUD 4 GBP 4 CZK 3 HUF 3 NGN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $59 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (56%), Facebook (52%), YouTube (16%).

Instagram
56%
Facebook
52%
YouTube
16%
LinkedIn
11%
Pinterest
11%
TikTok
10%
Twitter / X
9%

Social media adoption is strong at 64%, and 2% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (24%), Facebook Pixel (20%).

Google Analytics
40%
Google Tag Manager
24%
Facebook Pixel
20%
Google Ads
9%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $14 avg 1 ads
Books & Literature Education & Courses motherhood self-help
6 products $17 avg
Books & Literature Health child health parenting guide
20 products $29 avg
Education & Courses maternity support parenting courses
22 products $6 avg
Baby & Kids Beauty & Cosmetics baby skincare
6 products $18 avg
Apparel & Accessories motherhood recovery
21 products $13 avg
Health breastfeeding maternity
8 products $7 avg
Health Food & Beverages nutrition motherhood
11 products $38 avg
Baby & Kids maternity baby products
74 products $7 avg
Baby & Kids Home & Garden baby products motherhood
19 products $186 avg
Health pregnancy support mental health
20 products $427 avg
Education & Courses parenting childbirth
32 products $18 avg
Beauty & Cosmetics pregnancy motherhood

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FAQ

How many WooCommerce Motherhood stores are there?

We currently track 101 active WooCommerce stores in the Motherhood segment.

Are WooCommerce Motherhood stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Motherhood segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Motherhood stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.