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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

8,526 WooCommerce Haircare Stores: Stats & Market Data (2026)

8,526 active WooCommerce stores fall into the Haircare segment, with 576 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 74% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

74%
Social media
5%
Meta ads
72%
Contact info
Total Stores
8,526
Active WooCommerce stores
New (30d)
576
Newly added in the last 30 days
Avg. Products
769
Among 8,502 stores with catalog data
Avg. Price
$71
Among 7,959 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

579 289 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

576 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,723 · 20%
10-49 3,359 · 40%
50-199 1,835 · 22%
200-999 1,001 · 12%
1k-4.9k 406 · 5%
5k+ 178 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
5% coverage
Home & Garden
3% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Animals & Pet Supplies 20 Toys & Games 20 Arts & Entertainment 18 Education & Courses 17

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 769 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,457 · 56%
$25-$49 1,881 · 24%
$50-$99 944 · 12%
$100-$199 394 · 5%
$200-$499 205 · 3%
$500+ 78 · 1%
Store currencies
USD 2,262 EUR 1,609 INR 623 GBP 404 PKR 340 BDT 276 CAD 181 COP 172

Among stores with pricing data, the most common price range is Under $25. The average is higher at $71 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (64%), Instagram (61%), YouTube (16%).

Facebook
64%
Instagram
61%
YouTube
16%
TikTok
16%
Twitter / X
9%
LinkedIn
5%
Pinterest
3%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 5% run Meta ads. That's 6 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (23%), Facebook Pixel (23%).

Google Analytics
28%
Google Tag Manager
23%
Facebook Pixel
23%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

227 products $7 avg 22 ads
Beauty & Cosmetics cosmetics beauty
473 products $9 avg 1 ads
Beauty & Cosmetics hair care sun sunscreen
14 products $13 avg 2 ads
Beauty & Cosmetics cosmetics skincare products
979 products $120 avg 9 ads
Beauty & Cosmetics natural hair care natural hair masks
22 products $5 avg 17 ads
Beauty & Cosmetics Baby & Kids beauty products baby care
94 products $79 avg 1 ads
Beauty & Cosmetics hair extensions hair accessories
223 products $24 avg 2 ads
Beauty & Cosmetics cosmetics perfume
773 products $19 avg 1 ads
Beauty & Cosmetics hair care products beauty store
241 products $32 avg 1 ads
Beauty & Cosmetics men care health
12 products 8 ads
Beauty & Cosmetics haircare beard shampoo
91 products $5 avg 1 ads
Beauty & Cosmetics skincare products haircare products
540 products $15 avg 1 ads
Beauty & Cosmetics haircare products shampoo

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FAQ

How many WooCommerce Haircare stores are there?

We currently track 8,526 active WooCommerce stores in the Haircare segment.

Are WooCommerce Haircare stores growing?

Yes. In the last 30 days, 576 new stores were indexed in the Haircare segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.