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WooCommerce category analytics
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Updated Apr 6, 2026
WooCommerce

10.4K WooCommerce Sporting Goods Stores: Stats & Market Data (2026)

10,418 active WooCommerce stores fall into the Sporting Goods segment, with 768 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 63% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

63%
Social media
6%
Meta ads
66%
Contact info
Total Stores
10,418
Active WooCommerce stores
New (30d)
768
Newly added in the last 30 days
Avg. Products
1,801
Among 10,357 stores with catalog data
Avg. Price
$371
Among 9,340 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

897 448 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

768 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,320 · 22%
10-49 2,886 · 28%
50-199 1,985 · 19%
200-999 1,750 · 17%
1k-4.9k 821 · 8%
5k+ 595 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
9% coverage
Home & Garden
4% coverage
Electronics
4% coverage
Health
3% coverage
Vehicles & Parts
3% coverage
Toys & Games
2% coverage
Travel
2% coverage
Hardware
2% coverage
Education & Courses
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,801 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,241 · 24%
$25-$49 2,050 · 22%
$50-$99 1,733 · 19%
$100-$199 1,246 · 13%
$200-$499 931 · 10%
$500+ 1,139 · 12%
Store currencies
USD 4,364 EUR 2,291 GBP 629 INR 259 CAD 228 AUD 224 PKR 149 PLN 132

Among stores with pricing data, the most common price range is Under $25. The average is higher at $371 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (55%), Instagram (48%), YouTube (17%).

Facebook
55%
Instagram
48%
YouTube
17%
Twitter / X
13%
TikTok
8%
LinkedIn
6%
Pinterest
2%

Social media adoption is strong at 63%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (20%), Facebook Pixel (16%).

Google Analytics
28%
Google Tag Manager
20%
Facebook Pixel
16%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,274 products $1165 avg 1 ads
Sporting Goods fitness equipment home gym
65 products $55 avg 6 ads
Sporting Goods Apparel & Accessories Hardware survival gear outdoor equipment
326 products $7 avg 3 ads
Apparel & Accessories Sporting Goods bikini wetsuit
40 products $20 avg 52 ads
Sporting Goods Vehicles & Parts running gear cycling safety
108 products $45 avg 1 ads
Sporting Goods artificial grass golf
2,077 products $158 avg 6 ads
Sporting Goods Apparel & Accessories hockey gear winter sports
12 products $13 avg 2 ads
Sporting Goods gym equipment hire treadmill hire
11 products $95 avg 21 ads
Sporting Goods home workouts calisthenics
17 products $22 avg 13 ads
Apparel & Accessories Sporting Goods car show apparel racing t-shirts
48 products $2383 avg 1 ads
Vehicles & Parts Sporting Goods electric bikes mobility scooters
1,218 products $67 avg 1 ads
Sporting Goods sport clothing outdoor gear
285 products $59 avg 4 ads
Apparel & Accessories Sporting Goods golf apparel mens golf clothes

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FAQ

How many WooCommerce Sporting Goods stores are there?

We currently track 10,418 active WooCommerce stores in the Sporting Goods segment.

Are WooCommerce Sporting Goods stores growing?

Yes. In the last 30 days, 768 new stores were indexed in the Sporting Goods segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Sporting Goods stores?

Among stores with pricing data, the average listed price is about $371, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.