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WooCommerce country analytics
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Updated June 15, 2026
WooCommerce

114 WooCommerce Stores in Rwanda: Stats & Trends (2026)

We track 114 active WooCommerce stores in Rwanda, with 51 newly added in the last 30 days (45% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Food & Beverages. 40% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

40%
Social media
1%
Meta ads
68%
Contact info
Total Stores
114
Active WooCommerce stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
110
Among 111 stores with catalog data
Avg. Price
$201
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

51 25 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 26%
10-49 61 · 55%
50-199 10 · 9%
200-999 8 · 7%
1k-4.9k 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Home & Garden
8% coverage
Food & Beverages
7% coverage
Furniture
4% coverage
Hardware
4% coverage
Beauty & Cosmetics
4% coverage
Apparel & Accessories
3% coverage
Travel
3% coverage
Baby & Kids
2% coverage
Education & Courses
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 110 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,588. The most popular store categories in this market are Electronics, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 44 · 49%
$25-$49 19 · 21%
$50-$99 6 · 7%
$100-$199 8 · 9%
$200-$499 7 · 8%
$500+ 6 · 7%
Store currencies
RWF 59 USD 41 GBP 3 AED 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $201 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (29%), Facebook (26%), Twitter / X (25%).

Instagram
29%
Facebook
26%
Twitter / X
25%
LinkedIn
10%
YouTube
8%
TikTok
4%
Pinterest
1%

About 40% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (11%), Google Ads (5%), Google Tag Manager (4%).

Google Analytics
11%
Google Ads
5%
Google Tag Manager
4%
Facebook Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $40 avg
Software
803 products $11 avg
Animals & Pet Supplies Pet Supplies Pet Food
12 products $265 avg
Furniture Home & Garden
21 products $30 avg
Apparel & Accessories Sportswear Sports Equipment
519 products $15 avg 1 ads
Apparel & Accessories Shoes Clothing
17 products $7 avg
12 products $31 avg
Home & Garden Home Decor
32 products $27 avg
Home & Garden Kitchenware Home Decor
26 products $105 avg
Business & Industrial Digital Marketing
16 products $20 avg

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FAQ

How many WooCommerce stores are in Rwanda?

Our database tracks 114 active WooCommerce stores in Rwanda.

How fast is the Rwanda WooCommerce market growing?

In the past 30 days, 51 new WooCommerce stores were indexed in Rwanda, reflecting a 45% monthly growth rate.

What is the average catalog size for Rwanda WooCommerce stores?

Among WooCommerce stores in Rwanda with catalog data, the average is about 110 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.