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WooCommerce country analytics
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Updated May 25, 2026
WooCommerce

82 WooCommerce Stores in Rwanda: Stats & Trends (2026)

We track 82 active WooCommerce stores in Rwanda, with 49 newly added in the last 30 days (60% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Electronics, Food & Beverages. 41% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

41%
Social media
2%
Meta ads
67%
Contact info
Total Stores
82
Active WooCommerce stores
New (30d)
49
Newly added in the last 30 days
Avg. Products
149
Among 79 stores with catalog data
Avg. Price
$159
Among 63 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

49 new stores were added in the past 30 days — 60% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 44%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 24%
10-49 41 · 52%
50-199 7 · 9%
200-999 9 · 11%
1k-4.9k 3 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Electronics
11% coverage
Food & Beverages
9% coverage
Beauty & Cosmetics
6% coverage
Apparel & Accessories
5% coverage
Furniture
5% coverage
Hardware
4% coverage
Baby & Kids
2% coverage
Education & Courses
2% coverage
Software
2% coverage
Travel
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 149 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,482. The most popular store categories in this market are Home & Garden, Electronics, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 31 · 49%
$25-$49 11 · 17%
$50-$99 4 · 6%
$100-$199 6 · 10%
$200-$499 5 · 8%
$500+ 6 · 10%
Store currencies
RWF 43 USD 27 AED 1 EUR 1 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $159 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (27%), Instagram (24%), Twitter / X (23%).

Facebook
27%
Instagram
24%
Twitter / X
23%
LinkedIn
10%
YouTube
5%
Pinterest
4%
TikTok
2%

About 41% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (12%), Google Tag Manager (6%), Facebook Pixel (5%).

Google Analytics
12%
Google Tag Manager
6%
Facebook Pixel
5%
Google Ads
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

418 products $17 avg 1 ads
Apparel & Accessories shoes sandals
10 products $52 avg
Sporting Goods Travel trekking gear camping equipment
24 products $16 avg
Furniture home furniture office furniture
36 products $17 avg
Baby & Kids Beauty & Cosmetics mother and baby maternity clothing
888 products $11 avg
Animals & Pet Supplies pet supplies pet store
312 products $30 avg 3 ads
Health Beauty & Cosmetics Home & Garden shilajit ashwagandha
7 products $26 avg
Apparel & Accessories men shoes clothing store
32 products $27 avg
Home & Garden basket storage laundry
48 products
Hardware herbicides fungicides
505 products $18 avg
Hardware Furniture Home & Garden b2b marketplace industrial supplies
6 products $40 avg
Software website domain
26 products $105 avg
Business & Industrial digital marketing business services

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FAQ

How many WooCommerce stores are in Rwanda?

Our database tracks 82 active WooCommerce stores in Rwanda.

How fast is the Rwanda WooCommerce market growing?

In the past 30 days, 49 new WooCommerce stores were indexed in Rwanda, reflecting a 60% monthly growth rate.

What is the average catalog size for Rwanda WooCommerce stores?

Among WooCommerce stores in Rwanda with catalog data, the average is about 149 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.